CODING: Words stricken are deletions; words underlined are additions.
House Bill 2017




    Florida House of Representatives - 1997                HB 2017

        By Representative Boyd






  1                      A bill to be entitled

  2         An act relating to the state lottery; amending

  3         s. 24.107, F.S.; requiring the Department of

  4         Lottery to advertise how moneys from the

  5         lottery are apportioned and expended for

  6         education; providing criteria; providing an

  7         effective date.

  8

  9  Be It Enacted by the Legislature of the State of Florida:

10

11         Section 1.  Section 24.107, Florida Statutes, is

12  amended to read:

13         24.107  Advertising and promotion of lottery games.--

14         (1)  The Legislature recognizes the need for extensive

15  and effective advertising and promotion of lottery games.  It

16  is the intent of the Legislature that such advertising and

17  promotion be consistent with the dignity and integrity of the

18  state.  In advertising the value of a prize that will be paid

19  over a period of years, the department may refer to the sum of

20  all prize payments over the period.

21         (2)  The Legislature further recognizes the need for

22  extensive and effective delivery to the public of information

23  regarding how moneys raised by the sale of lottery tickets are

24  apportioned and expended to enhance education within the area

25  of the state in which they reside. From the funds set aside by

26  the department for the purposes of advertising and promotion:

27         (a)  Each calendar quarter, the department shall

28  produce and air, via television within each multicounty media

29  market in this state, an informational message campaign

30  consistent with the intent expressed in this subsection.

31

                                  1

CODING: Words stricken are deletions; words underlined are additions.






    Florida House of Representatives - 1997                HB 2017

    590-114-97






  1         (b)  To the maximum extent possible, such

  2  advertisements shall be stylistically and artistically on par

  3  with those advertisements used by the department to promote

  4  games and shall be thematically related to then ongoing sales

  5  promotions.

  6         (c)  To the maximum extent possible, the content of the

  7  advertisements shall be tailored to highlight the amount of

  8  lottery funds, and the specific benefits derived from the

  9  expenditure of such funds, within the television media market

10  in which they are broadcast.

11         (d)  Each advertisement under this subsection shall be

12  aired by the department for a full calendar month each

13  calendar quarter in each multicounty television media market

14  at a level at least equal to that used by the department to

15  advertise special promotions within those markets.

16         (3)(2)  The department may act as a retailer and may

17  conduct promotions which involve the dispensing of lottery

18  tickets free of charge.

19         Section 2.  This act shall take effect October 1, 1997.

20

21            *****************************************

22                          HOUSE SUMMARY

23
      Requires the Department of Lottery to advertise how
24    moneys from the lottery are apportioned and expended for
      education in the various areas of the state. See bill for
25    details.

26

27

28

29

30

31

                                  2