Senate Bill 0336

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    Florida Senate - 1998                  SB 336 (Corrected Copy)

    By the Committee on Commerce and Economic Opportunities and
    Senators Harris and Klein




    310-493-98

  1                      A bill to be entitled

  2         An act relating to international economic

  3         development; requiring Enterprise Florida,

  4         Inc., to develop a master plan for integrating

  5         international trade and reverse investment

  6         resources; prescribing procedures, content, and

  7         a submission deadline related to such plan;

  8         requiring Enterprise Florida, Inc., in

  9         conjunction with the Office of Tourism, Trade,

10         and Economic Development, to prepare a plan to

11         promote foreign direct investment in Florida;

12         prescribing procedures, content, and a

13         submission deadline related to such plan;

14         requiring Enterprise Florida, Inc., to develop

15         a strategic plan that will allow Florida to

16         capitalize on the economic opportunities

17         associated with a post-embargo Cuba; amending

18         s. 288.012, F.S., relating to State of Florida

19         foreign offices; directing each office to

20         report annually to the Office of Tourism,

21         Trade, and Economic Development on activities

22         and accomplishments; prescribing the contents

23         of such reports; providing an effective date.

24

25  Be It Enacted by the Legislature of the State of Florida:

26

27         Section 1.  Enterprise Florida, Inc., shall develop a

28  master plan for integrating public-sector and private-sector

29  international-trade and reverse-investment resources, in order

30  that businesses may obtain comprehensive assistance and

31  information in the most productive and efficient manner. The

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    Florida Senate - 1998                  SB 336 (Corrected Copy)
    310-493-98




  1  scope of this plan shall include, but need not be limited to,

  2  resources related to the provision of trade information, such

  3  as trade leads and reverse investment opportunities; trade

  4  counseling; and trade financing services. In developing the

  5  master plan, Enterprise Florida, Inc., shall solicit the

  6  participation and input of organizations providing these

  7  resources, the consumers of these resources, and others who

  8  have expertise and experience in international trade and

  9  reverse investment. The master plan may include

10  recommendations for legislative action designed to enhance the

11  delivery of international-trade and reverse-investment

12  assistance. The master plan, which Enterprise Florida, Inc.,

13  may include within the annual update or modification to the

14  strategic plan required under section 288.905, Florida

15  Statutes, must be submitted to the Legislature and the

16  Governor before January 1, 1999.

17         Section 2.  Enterprise Florida, Inc., in conjunction

18  with the Office of Tourism, Trade, and Economic Development,

19  shall prepare a plan for promoting direct investment in

20  Florida by foreign businesses. This plan must assess and

21  inventory Florida's strengths as a location for foreign direct

22  investment and must include a detailed strategy for

23  capitalizing upon those strengths. In developing the plan,

24  Enterprise Florida, Inc., shall focus on businesses with

25  site-election criteria that are consistent with Florida's

26  business climate, businesses likely to facilitate the

27  transshipment of goods through Florida or to export

28  Florida-produced goods from the state, and businesses that

29  complement or correspond to those industries identified as

30  part of the sector-strategy approach to economic development

31  required under section 288.905, Florida Statutes. The plan

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    Florida Senate - 1998                  SB 336 (Corrected Copy)
    310-493-98




  1  must also identify weaknesses in Florida's ability to attract

  2  foreign direct investment and must include a detailed strategy

  3  for addressing those weaknesses. The plan may include

  4  recommendations for legislative action designed to enhance

  5  Florida's ability to attract foreign direct investment. In

  6  developing the plan, Enterprise Florida, Inc., shall solicit

  7  the participation and input of entities that have expertise

  8  and experience in foreign direct investment. The plan, which

  9  Enterprise Florida, Inc., may include within the annual update

10  or modification to the strategic plan required under section

11  288.905, Florida Statutes, must be submitted to the

12  Legislature and the Governor before January 1, 1999.

13         Section 3.  In anticipation of the day that the people

14  of Cuba are no longer denied the inalienable rights and

15  freedom that all men and women should be guaranteed,

16  Enterprise Florida, Inc., shall prepare a strategic plan

17  designed to allow Florida to capitalize on the economic

18  opportunities associated with a free Cuba. The plan should

19  recognize the historical and cultural ties between this state

20  and Cuba and should focus on building a long-term economic

21  relationship between these communities. The plan should also

22  recognize existing economic infrastructure in Florida that

23  could be applied toward trade and other business activities

24  with Cuba. The plan should identify specific preparatory steps

25  to be taken in advance of a lifting of the trade embargo with

26  Cuba. In developing this plan, Enterprise Florida, Inc., shall

27  solicit the participation and input of individuals who have

28  expertise on Cuba and its economy, including, but not limited

29  to, business leaders in Florida who have had previous business

30  experience in Cuba. The plan may include recommendations for

31  legislative action necessary to implement the strategic plan.

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    Florida Senate - 1998                  SB 336 (Corrected Copy)
    310-493-98




  1  The plan must be submitted to the Governor and Legislature

  2  before January 1, 1999.

  3         Section 4.  Present subsections (3), (4), and (5) of

  4  section 288.012, Florida Statutes, are redesignated as

  5  subsections (4), (5), and (6), respectively, and a new

  6  subsection (3) is added to that section to read:

  7         288.012  State of Florida foreign offices.--The

  8  Legislature finds that the expansion of international trade

  9  and tourism is vital to the overall health and growth of the

10  economy of this state. This expansion is hampered by the lack

11  of technical and business assistance, financial assistance,

12  and information services for businesses in this state. The

13  Legislature finds that these businesses could be assisted by

14  providing these services at State of Florida foreign offices.

15  The Legislature further finds that the accessibility and

16  provision of services at these offices can be enhanced through

17  cooperative agreements or strategic alliances between state

18  entities, local entities, foreign entities, and private

19  businesses.

20         (3)  By October 1 of each year, each foreign office

21  shall submit to the Office of Tourism, Trade, and Economic

22  Development a complete and detailed report on its activities

23  and accomplishments during the preceding fiscal year. In a

24  format provided by Enterprise Florida, Inc., the report must

25  set forth information on:

26         (a)  The number of Florida companies assisted.

27         (b)  The number of inquiries received about investment

28  opportunities in this state.

29         (c)  The number of trade leads generated.

30         (d)  The number of investment projects announced.

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    Florida Senate - 1998                  SB 336 (Corrected Copy)
    310-493-98




  1         (e)  The estimated U.S. dollar value of sales

  2  confirmations.

  3         (f)  The number of representation agreements.

  4         (g)  The number of company consultations.

  5         (h)  Barriers or other issues affecting the effective

  6  operation of the office.

  7         (i)  Changes in office operations which are planned for

  8  the current fiscal year.

  9         (j)  Marketing activities conducted.

10         (k)  Strategic alliances formed with organizations in

11  the country in which the office is located.

12         (l)  Activities conducted with other Florida foreign

13  offices.

14         (m)  Any other information that the office believes

15  would contribute to an understanding of its activities.

16         Section 5.  This act shall take effect upon becoming a

17  law.

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19            *****************************************

20                          SENATE SUMMARY

21    Requires Enterprise Florida, Inc., to develop a master
      plan for integrating international-trade and
22    reverse-investment resources. Prescribes procedures,
      content, and a submission deadline related to the plan.
23    Requires Enterprise Florida, Inc., in conjunction with
      the Office of Tourism, Trade, and Economic Development,
24    to prepare a plan to promote foreign direct investment in
      Florida. Prescribes procedures, content, and a submission
25    deadline related to the plan. Requires Enterprise
      Florida, Inc., to develop a strategic plan that will
26    allow Florida to capitalize on the economic opportunities
      associated with a post-embargo Cuba. Directs each State
27    of Florida foreign office to report annually to the
      Office of Tourism, Trade, and Economic Development on the
28    foreign office's activities and accomplishments.
      Prescribes the contents of such reports.
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30

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