Senate Bill 1484c1

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    Florida Senate - 2000                           CS for SB 1484

    By the Committee on Commerce and Economic Opportunities; and
    Senator Geller




    310-1961-00

  1                      A bill to be entitled

  2         An act relating to workforce development

  3         education in information technologies; creating

  4         s. 239.521, F.S.; providing intent; providing

  5         for development of a 2-year vocational and

  6         technical distance learning curriculum for

  7         information technology workers; providing for

  8         internship opportunities for high school and

  9         postsecondary information technology vocational

10         faculty and students in information technology

11         businesses; providing a means for increasing

12         the capability and accessibility of information

13         technology training providers through

14         state-of-the-art facilities; amending s.

15         240.311, F.S.; requiring the State Board of

16         Community Colleges to identify training

17         programs for broadband digital media

18         specialists; requiring that such programs be

19         added to lists for demand occupations under

20         certain circumstances; amending s. 240.3341,

21         F.S.; encouraging community colleges to

22         establish incubator facilities for digital

23         media content and technology development;

24         creating s. 240.710, F.S.; requiring the Board

25         of Regents to create a Digital Media Education

26         Coordination Group; providing membership;

27         providing purposes; requiring development of a

28         plan; requiring submission of plans to the

29         Legislature; requiring the Workforce

30         Development Board to reserve funds for digital

31         media industry training; providing direction on

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    Florida Senate - 2000                           CS for SB 1484
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  1         training; requiring the Workforce Development

  2         Board to develop a plan for the use of certain

  3         funds to enhance workforce of digital media

  4         related industries; providing direction

  5         concerning plan development; creating the

  6         Digital Media Education Infrastructure Fund

  7         within the Office of Tourism, Trade, and

  8         Economic Development for the purpose of

  9         upgrading quality of media labs; providing an

10         appropriation; providing requirements for

11         contracting and use of funds; requiring

12         Enterprise Florida, Inc., to convene a

13         broadband digital media industries group;

14         requiring identification, designation, and

15         priority of digital media sector in sector

16         strategy; requiring Enterprise Florida, Inc.,

17         to contract for establishment of digital media

18         incubator; providing contract requirements;

19         providing an appropriation; requiring industry

20         participation in funding; providing direction

21         for incubator location; requiring ITFlorida, in

22         cooperation with Enterprise Florida, Inc., to

23         prepare a marketing plan promoting state to

24         digital media industries; providing an

25         effective date.

26

27  Be It Enacted by the Legislature of the State of Florida:

28

29         Section 1.  Section 239.521, Florida Statutes, is

30  created to read:

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    Florida Senate - 2000                           CS for SB 1484
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  1         239.521  Information technology workforce development

  2  projects.--The Legislature recognizes that information

  3  technology industries are adding substantial numbers of high

  4  paying, high technology jobs in the state. The Legislature

  5  also recognizes the important contribution of this industry as

  6  one of the targeted industries vital to the state's current

  7  and future economic growth. The Legislature further recognizes

  8  that information technology industries are in need of a highly

  9  skilled workforce to meet the growing demands of the industry

10  as well as to address the needs of additional information

11  technology companies relocating to the state. The Information

12  Technology Development Task Force, appointed by the 1999

13  Florida Legislature for the study of key issues in the

14  development of the state's economy, recommended several means

15  for further supporting this valued industry. Therefore, it is

16  the intent of the Legislature that three initiatives be funded

17  to support the workforce needs of this growing industry

18  consistent with recognized needs of the state.

19         (1)  COMPREHENSIVE DISTANCE LEARNING CURRICULUM

20  INITIATIVES.--

21         (a)  The Legislature recognizes that there are multiple

22  levels of employee competencies imbedded within the various

23  information technology industry jobs. Using these competencies

24  as the basis of a curriculum for training incumbent workers to

25  develop additional skills and potential workers to develop

26  entry level skills, the Legislature intends for the

27  development of a comprehensive vocational certificate or

28  2-year distance learning curriculum.

29         (b)  The comprehensive distance learning initiative

30  involves the Governor's Office of Information Technology and

31  the State Board of Community Colleges acting through the

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    Florida Senate - 2000                           CS for SB 1484
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  1  Florida Community College Distance Learning Consortium to

  2  ensure that the curriculum is up-to-date, responsive to

  3  industry's changing needs, and delivered in the most

  4  cost-effective manner. The development of the distance

  5  learning curriculum for statewide dissemination is to be

  6  co-built by industry content experts and educational

  7  providers. The process will coordinate the existing efforts of

  8  individual institutions and consortiums into a combined,

  9  comprehensive, and cohesive methodology for providing training

10  through the use of technology and would involve:

11         1.  A statewide review of existing distance learning

12  courses;

13         2.  Evaluation and purchase of appropriate

14  off-the-shelf products to be licensed for use on a statewide

15  basis; and

16         3.  Development of missing competency training using

17  multi-media methodologies.

18         (c)  The comprehensive distance learning curriculum

19  developed under this subsection will be by one or more

20  institutions or consortiums. Participation in this project

21  will be competitively based and approved by the State Board of

22  Community Colleges based upon recommendations of the Florida

23  Community College Distance Learning Consortium. Participants

24  must meet the following criteria:

25         1.  Experience in providing training for information

26  technology companies.

27         2.  Availability of technical infrastructure to support

28  this project.

29         3.  Endorsement from information technology economic

30  development agencies and local information technology business

31  commitments to be actively involved.

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  1         4.  Demonstrated multi-media course and program

  2  development capabilities.

  3         5.  Existing consortium efforts.

  4         6.  Availability of local support.

  5         (d)  The Legislature may annually appropriate $2

  6  million in the General Appropriations Act to support efforts

  7  initiated in accordance with this subsection. These funds must

  8  be used to support, among others, salaries, licensing

  9  commercial courseware, purchasing existing courseware,

10  equipment and related course development expenses.

11         (2)  INFORMATION TECHNOLOGY INTERNSHIP OPPORTUNITIES

12  FOR FACULTY AND STUDENTS.--

13         (a)  The Legislature recognizes that the preparedness

14  of both high school and postsecondary education level students

15  emerging from an educational experience ready to enter the

16  information technology workplace is dependent upon the quality

17  of instruction provided by faculty and information technology

18  business interaction with their program of study. The

19  Legislature further recognizes that faculty at high school and

20  postsecondary school levels are better able to integrate

21  technology and current business standards into the curriculum

22  if they have personal experience and knowledge to verify the

23  importance of these for student future success. Faculty also

24  require the ability to continuously update their knowledge and

25  skills as technology changes and faculty will be able to

26  increase their skill and knowledge from structured internship

27  opportunities within information technology businesses.

28  Further, students gain increased knowledge and skills from

29  on-the-job training and direct work experience in a structured

30  internship opportunity. The Legislature therefore creates the

31  Information Technology Internship Program to encourage and

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    Florida Senate - 2000                           CS for SB 1484
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  1  support information technology program faculty and student

  2  internships with direct exposure to information technology

  3  industries. The Legislature further intends that the program

  4  will provide a minimum of 200 faculty and 200 student

  5  internships at various locations across the state.

  6         (b)  Local faculty and student internship initiatives

  7  will be selected to be part of this project by the Office of

  8  Information Technology based on the following criteria:

  9         1.  Information technology businesses providing faculty

10  and student internships will pay 50 percent of the salary for

11  each intern as well as provide workers compensation benefits.

12         2.  Economic development agencies such as chambers of

13  commerce, economic development commissions, or regional

14  consortia will be eligible to apply and serve as a fiscal

15  agent for the program.

16         3.  Establishment of qualifying criteria and process

17  for matching faculty and students with business internship

18  opportunities.

19         4.  Priority will be given to existing local efforts

20  that have proven successful and can be duplicated statewide.

21         5.  Projects may be combined with federal tax relief

22  efforts encouraging educational internship programs.

23         (c)  Faculty will be paid $30 an hour for a 40-hour

24  workweek for a maximum of 10 weeks for a total cost of $12,000

25  per teacher. State funding will support 50 percent and the

26  business funding will support 50 percent of the total cost.

27  Student interns will be paid $10 an hour for high school

28  students, $15 per hour for lower division or certificate

29  postsecondary education students, and $20 an hour for upper

30  division postsecondary education students.

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    Florida Senate - 2000                           CS for SB 1484
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  1         (d)  The Legislature may annually appropriate $2

  2  million in the General Appropriations Act to fund programs

  3  established under this subsection on a statewide basis.

  4         (3)  INFORMATION TECHNOLOGY TRAINING FACILITY

  5  IMPROVEMENT STRATEGY INITIATIVES.--

  6         (a)  The Legislature recognizes that information

  7  technology businesses need increased numbers of highly skilled

  8  workers. The shortage of a qualified labor force has become a

  9  barrier to this dynamic industry's continued growth in the

10  state. The limited numbers of highly skilled incumbent workers

11  constantly need to update skills in response to the evolving

12  technologies and in order to move to higher paid positions

13  within the industry. These incumbent workers require a

14  continuous work-and-learn cycle to maintain their knowledge of

15  new technologies and tools. Businesses demand cutting edge

16  training opportunities for their employees in order to meet

17  the constantly changing globally competitive marketplace. The

18  Legislature recognizes that increased accessibility and

19  quality facilities are required to address the increasing

20  efforts of educational institutions to respond to information

21  technology businesses and that information technology training

22  providers are expected to have appropriate facilities to

23  address the needs of this dynamic industry. The Legislature

24  further recognizes that additional high-tech labs are required

25  to provide the training for computer systems engineers,

26  software developers, and related cutting-edge job types. These

27  labs are more expensive than regular facilities because of the

28  additional infrastructure and continuous turnover of equipment

29  in response to changes in global technology. Therefore, it is

30  the intent of the Legislature to provide a process and funding

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    Florida Senate - 2000                           CS for SB 1484
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  1  for appropriate and needed information technology training

  2  facility upgrades.

  3         (b)  The State Board of Community Colleges will

  4  administer funds appropriated under paragraph (c) for

  5  distribution on a competitive basis by October 1, 2000, to

  6  support approved projects. Projects may address upgrading

  7  current facilities, planning new facilities, and combining the

  8  efforts of institutions to serve the information technology

  9  business sector through state-of-the-art training facilities

10  designated to address the multi-media needs of this industry.

11  The projects would be competitively selected on the following

12  criteria:

13         1.  A concentration of information technology

14  industries and workers in the service area.

15         2.  Other local funding initiatives or federal funding

16  of an equal value to the state funds requested. These funds

17  must demonstrate a synergistic effort to support information

18  technology industries.

19         3.  Priority may be given to projects, including

20  partnership effort between two or more educational

21  institutions, so that a broader range of educational services

22  may be provided for information technology industries.

23         4.  Priorities may be given to projects that include

24  partnerships with a local municipality, county, or economic

25  development agency as a way of demonstrating a synergy of

26  efforts to support this industry.

27         (c)  The Legislature may annually appropriate $2

28  million in the General Appropriations Act to fund two or more

29  projects approved under the requirements of this subsection.

30         Section 2.  Present subsections (4) through (8) of

31  section 240.311, Florida Statutes, are redesignated as

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    Florida Senate - 2000                           CS for SB 1484
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  1  subsections (5) through (9), respectively, and a new

  2  subsection (4) is added to that section to read:

  3         240.311  State Board of Community Colleges; powers and

  4  duties.--

  5         (4)  The State Board of Community Colleges shall

  6  identify, using the Critical Jobs Initiative, the occupational

  7  forecasting process, or any other compatible mechanism, a

  8  collection of programs designed to train broadband digital

  9  media specialists.  Programs identified by the board shall be

10  added to the statewide lists for demand occupations if they

11  meet the high-skill/high-wage criteria as established by the

12  Workforce Estimating Conference created under s. 216.136(10).

13         Section 3.  Subsection (5) is added to section

14  240.3341, Florida Statutes, to read:

15         240.3341  Incubator facilities for small business

16  concerns.--

17         (5) Community colleges are encouraged to establish

18  incubator facilities through which emerging small businesses

19  supportive of the development of content and technology for

20  digital broadband media and digital broadcasting may be

21  served.

22         Section 4.  Section 240.710, Florida Statutes, is

23  created to read:

24         240.710 Digital Media Education Coordination Group.--

25         (1)  The Board of Regents shall create a Digital Media

26  Education Coordination Group composed of representatives of

27  the universities within the State University System which

28  shall work in conjunction with the State Board of Community

29  Colleges and the Articulation Coordinating Committee on the

30  development of a plan to enhance Florida's ability to meet the

31  current and future workforce needs of the digital media

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    Florida Senate - 2000                           CS for SB 1484
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  1  industry.  The following purposes of the group shall be

  2  included in its plan-development process:

  3         (a)  Coordination of the use of existing academic

  4  programs, research, and faculty resources to promote the

  5  development of a digital media industry in Florida;

  6         (b)  Addressing strategies to improve opportunities for

  7  interdisciplinary study and research within the emerging field

  8  of digital media through the development of tracts in existing

  9  degree programs, new interdisciplinary degree programs, and

10  interdisciplinary research centers; and

11         (c)  Addressing the sharing of resources among

12  universities in such a way as to allow a student to take

13  courses from multiple departments or multiple educational

14  institutions in pursuit of competency, certification, and

15  degrees in digital information and media technology.

16         (2)  Where practical, private accredited institutions

17  of higher learning in Florida should be encouraged to

18  participate.

19         (3)  In addition to the elements of the plan governed

20  by the purposes described in subsection (1), the plan shall

21  include, to the maximum extent practicable, the coordination

22  of educational resources to be provided by distance learning

23  and shall facilitate, to the maximum extent possible,

24  articulation and transfer of credits between community

25  colleges and the state universities.  The plan must address

26  student enrollment in affected programs, with emphasis on

27  enrollment beginning as early as the Fall Term in 2001.

28         (4)  The Digital Media Education Coordination Group

29  shall submit its plan to the President of the Senate and the

30  Speaker of the House of Representatives by January 1, 2001.

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  1         Section 5.  The Workforce Development Board of

  2  Enterprise Florida, Inc., should reserve up to $1 million of

  3  funds dedicated in Fiscal Year 2000-2001 for Incumbent Worker

  4  Training for the digital media industry.  Training may be

  5  provided by public or private training providers for broadband

  6  digital media jobs listed on the Occupational Forecast List

  7  developed by the Workforce Estimating Conference or the

  8  Targeted Occupations List of the Workforce Development Board.

  9  Programs that operate outside the normal semester time periods

10  and coordinate the use of industry and public resources should

11  be given priority status for such reserved funds.

12         Section 6.  The Workforce Development Board of

13  Enterprise Florida, Inc., shall by August 31, 2000, develop a

14  plan for the use of Targeted Assistance to Needy Families

15  funds, Workforce Investment Act funds, Quick Response funds,

16  Incumbent Worker Training funds, and other training-related

17  resources to enhance the workforce of digital-media-related

18  industries.  The plan must provide the industries with a

19  program to train and assess the status of industry workforce

20  readiness for the digital era and should be done in

21  conjunction with the broadcast and cable industries.

22         Section 7.  There is created in the Office of Tourism,

23  Trade, and Economic Development within the Executive Office of

24  the Governor a Digital Media Education Infrastructure Fund for

25  the purpose of upgrading the quality of media labs associated

26  with university programs, community college programs, and

27  other educational resources in order to assist in meeting

28  current and future workforce training needs for the digital

29  media industry.  There is appropriated to the fund from the

30  General Revenue Fund $1 million for fiscal year 2000-2001, to

31  be used for those purposes.  The Office of Tourism, Trade, and

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    Florida Senate - 2000                           CS for SB 1484
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  1  Economic Development shall be responsible for contracting with

  2  eligible entities for receipt of funds.  Such funds must be

  3  spent according to the priorities established by the industry

  4  sector group on broadband digital media established by

  5  Enterprise Florida, Inc., and must be matched by industry

  6  contributions.

  7         Section 8.  Enterprise Florida, Inc., shall convene an

  8  organizational meeting for industries involved in broadband

  9  digital media to organize and facilitate future activities of

10  associated industry groups or facilitate the ongoing

11  activities of a similar group.  Enterprise Florida, Inc.,

12  shall make all necessary preparations to identify and

13  designate a digital media sector as part of its sector

14  strategy and identify the sector as a priority

15  recruitment/retention set of industries.

16         Section 9.  (1)  Enterprise Florida, Inc., shall award

17  a contract for the establishment of a digital media incubator

18  to encourage companies developing content and technology for

19  digital broadband media and digital broadcasting to locate and

20  develop their businesses in Florida.  Qualifications of an

21  applicant for a contract as a digital media incubator shall at

22  a minimum include the following:

23         (a)  Demonstrated expertise in developing content and

24  technology for digital broadband media and digital

25  broadcasting;

26         (b)  Demonstrated ability in venture capital

27  fund-raising;

28         (c)  Demonstrated expertise in the development of

29  digital media businesses; and

30         (d)  Demonstrated ability in coordinating public and

31  private educational institutions and business entities in

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  1  digital technology joint business ventures.  The awarding of

  2  the contract must follow the procedures outlined in chapter

  3  287, Florida Statutes.

  4         (2)  There is appropriated the sum of $2 million from

  5  the General Revenue Fund to Enterprise Florida, Inc., for the

  6  purpose of providing operational and investment seed funding

  7  to encourage the financial and strategic participation of

  8  venture capital firms, corporate and institutional sponsors,

  9  and targeted start-up companies in the establishment of the

10  digital incubator.  Initial state investment in the incubator

11  must be matched with contributions from the industry with

12  participating industry partners, including, but not limited

13  to, venture capitalists, digital media manufacturers, and

14  digital media content providers.

15         (3)  Maximized leveraging of funds must be a priority

16  consideration in the location of the digital media incubator.

17  Consideration must be given to collocation of the incubator

18  with an existing state of the art media lab or an upgraded or

19  newly created media lab funded through the Digital Media

20  Education Infrastructure Fund in the Office of Tourism, Trade,

21  and Economic Development.

22         Section 10.  ITFlorida, in consultation with Enterprise

23  Florida, Inc., shall develop a marketing plan to promote the

24  state as digital-media-friendly, as a digital-media-ready

25  environment, and as a national leader in the development and

26  distribution of broadband digital media content, technology,

27  and education.  The marketing plan must identify critical

28  roles for various public and private partners and establish a

29  marketing timeline and goals.  The plan must be completed by

30  December 31, 2000.

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  1         Section 11.  This act shall take effect upon becoming a

  2  law.

  3

  4          STATEMENT OF SUBSTANTIAL CHANGES CONTAINED IN
                       COMMITTEE SUBSTITUTE FOR
  5                             SB 1484

  6

  7  To support the workforce needs of the information technology
    industry, this committee substitute:
  8
    -Provides for the development of a comprehensive vocational
  9  certificate or 2-year distance learning curriculum;

10  -Creates an information technology internship program for
    faculty of information technology programs and students; and
11
    -Creates a process whereby educational institutions can
12  compete for funds to upgrade or build information technology
    training facilities.
13
    The committee substitute authorizes the Legislature to
14  annually appropriate $6 million in the General Appropriations
    Act to fund the Comprehensive Distance Learning Curriculum
15  Initiatives, the Information Technology Internship
    Opportunities for Faculty and Students, and the Information
16  Technology Training Facility Improvement Strategy Initiatives
    provided for in this committee substitute.
17
    Additionally, this committee substitute implements many of the
18  recommendations of the 21st Century Digital Television and
    Education Task Force, including: identification of digital
19  occupations; creation of the Digital Media Education
    Coordination Group; reservation of up to $1 million in funds
20  dedicated for Incumbent Worker Training for the digital media
    industry; development of a plan for the use of training
21  funding; creation of a Digital Media Education Infrastructure
    Fund; requiring an organizational meeting of the digital media
22  industry; provision for the award of a contract for the
    creation of a digital media incubator; and development of a
23  marketing plan.

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