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A bill to be entitled |
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An act relating to Orange County; authorizing |
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contracts for the promotion or marketing of an |
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alcoholic beverage brand or manufacturer within an |
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entertainment/resort complex located in a specified |
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area; providing application and limitations; |
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providing an effective date. |
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Be It Enacted by the Legislature of the State of Florida: |
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Section 1. (1) A vendor who owns or operates an |
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entertainment/resort complex, as defined in section |
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561.01(18), Florida Statutes, located as specified in |
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subsection (2) may enter into a contract for the promotion |
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or marketing of alcoholic beverage brands or beverage |
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manufacturers with respect to any licensed premises, as |
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defined in section 561.01(11), Florida Statutes, owned or |
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operated by said vendor, including contracts with the |
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manufacturer which may require the payment of fees in |
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exchange for specified promotion or advertising rights.
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(2) This act shall apply only to an |
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entertainment/resort complex located within the following |
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boundaries of Orange County:
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Sections 13, 24, 25, 26, 34, and 35, Township 23 |
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South, Range 28 East.
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Section 2. This act shall apply to the owner or |
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operator of an entertainment/resort complex as described in |
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section 1 so long as such promotion or marketing is |
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associated with activities, events, or venues within the |
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entertainment/resort complex itself, and no other licensed |
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vendor within said complex is obligated or required to |
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purchase or sell any particular brand of alcoholic beverage |
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as defined in section 561.01, Florida Statutes.
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Section 3. Notwithstanding section 1 of this act, |
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during any period of 12 consecutive months, a vendor may |
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enter into no more than three promotional contracts within |
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an entertainment/resort complex owned or operated by such |
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vendor and no more than six promotional contracts relating |
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to special events or festivals occurring within an |
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entertainment/resort complex owned or operated by such |
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vendor.
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Section 4. This act shall not be deemed to exempt a |
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person referenced in section 563.02(3), section 564.02(3) |
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(a), or section 565.03(2), Florida Statutes.
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Section 5. The vendor of such entertainment/resort |
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complex and manufacturer which enter such promotional |
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contract shall be limited to promotion and marketing of |
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alcoholic beverages, and sales of alcoholic beverages by |
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the manufacturer to the vendor are prohibited, except in |
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compliance with section 561.42, Florida Statutes. No |
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distributor shall be required, directly or indirectly, to |
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contribute to the costs or expenses of such promotion or |
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marketing.
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Section 6. This act shall take effect upon becoming a |
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law. |