HB 0129CS

CHAMBER ACTION




1The Agriculture Committee recommends the following:
2
3     Council/Committee Substitute
4     Remove the entire bill and insert:
5
6
A bill to be entitled
7An act relating to consumer protection; creating ss.
8501.165 and 501.166, F.S.; prohibiting the use of
9deception to obtain certain personal information for
10commercial solicitation purposes; prohibiting the sale or
11other transfer to a third party of personal customer
12information that is protected from disclosure; providing
13exceptions; providing applicability; providing that
14transferring such protected information in violation of
15this section is an unfair or deceptive act or practice or
16unfair method of competition; providing penalties;
17creating s. 501.167, F.S.; prescribing duties of persons
18and businesses holding computerized personal information
19upon discovery of a breach of security of the system on
20which such data are maintained; defining terms;
21prescribing forms that notification of the breach must
22take; providing exceptions; providing remedies; amending
23s. 501.2075, F.S.; providing an exception to a civil
24penalty; creating s. 501.2076, F.S.; prohibiting falsely
25representing oneself as being affiliated with a law
26enforcement or firefighting agency or public utility;
27providing a penalty; providing that a violation of s.
28817.568, F.S., relating to the criminal use of personal
29identification information, is an unfair or deceptive act
30or practice or unfair method of competition in violation
31of part II of ch. 501, F.S.; providing penalties; amending
32ss. 501.203 and 501.204, F.S.; changing obsolete dates;
33reenacting and amending s. 501.207, F.S., relating to
34remedies of the enforcing authority under the Florida
35Deceptive and Unfair Trade Practices Act; providing that
36the court may order actions brought under that act on
37behalf of an enterprise; providing for severability;
38providing an effective date.
39
40Be It Enacted by the Legislature of the State of Florida:
41
42     Section 1.  Section 501.165, Florida Statutes, is created
43to read:
44     501.165  Obtaining personal information for commercial
45solicitation.--Any person who intentionally uses deceptive
46practices or means to obtain another person's address, telephone
47number, or social security number and uses it to engage in
48commercial solicitation, or provides it to another person for
49purposes of commercial solicitation, commits an unfair or
50deceptive act or practice or unfair method of competition in
51violation of part II of this chapter, and is subject to the
52penalties and remedies provided for such violation, in addition
53to remedies otherwise available for such conduct.
54     Section 2.  Section 501.166, Florida Statutes, is created
55to read:
56     501.166  Sale or transfer of personal customer
57information.--
58     (1)  A person or an entity may not sell or otherwise
59transfer to a third party personal customer information that is
60protected from disclosure by law, contract, or a published
61privacy policy unless the purchaser or transferee agrees to
62abide by the contract or by the seller's or transferor's then-
63existing privacy policy, if applicable.
64     (2)  The prohibition in subsection (1) applies to any
65customer who resides in this state at the time the personal
66customer information is sold, transferred, or otherwise
67obtained.
68     (3)  A person who violates or fails to comply with
69subsection (1) commits an unfair or deceptive act or practice or
70unfair method of competition in violation of part II of this
71chapter and is subject to the penalties and remedies provided
72for such violation, in addition to remedies otherwise available
73by law for such conduct.
74     Section 3.  Section 501.167, Florida Statutes, is created
75to read:
76     501.167  Computerized information; breach of security;
77procedure upon discovery.--
78     (1)  Any person or business that conducts business in this
79state and that maintains computerized data that includes
80personal information shall disclose any breach of the security
81of the system following discovery or notification of the breach
82of the security of the data to any resident of the state whose
83unencrypted personal information was, or is reasonably believed
84to have been, acquired by an unauthorized person. For purposes
85of this section, a resident of this state may be determined to
86be an individual whose principal mailing address as reflected in
87the records of the person or business is in Florida. The
88disclosure shall be made in the most expedient time possible and
89without unreasonable delay, subject to the legitimate needs of
90law enforcement, as provided in subsection (3) and the
91completion of an investigation by the person or business to
92determine the nature and scope of the incident, to identify the
93individuals affected, or to restore the reasonable integrity of
94the data system.
95     (2)  Any person or business that maintains computerized
96data on behalf of another business or person which includes
97personal information that the person or business does not own
98shall notify the business or person to whom the personal
99information belongs of any breach of the security of the data
100immediately following discovery, if the personal information
101was, or is reasonably believed to have been, acquired by an
102unauthorized person.
103     (3)  The notification required by this section shall be
104delayed if a law enforcement agency determines that the
105notification will impede a criminal investigation. If
106notification is required by this section, it shall be made after
107the law enforcement agency determines that it will not
108compromise the investigation.
109     (4)  For purposes of this section, the term "breach of the
110security of the system" means unauthorized acquisition of
111computerized data which materially compromises the security,
112confidentiality, or integrity of personal information maintained
113by the person or business and causes or is reasonably believed
114to cause loss or injury to the state resident. Good faith
115acquisition of personal information by an employee or agent of
116the person or business for the purposes of the person or
117business is not a breach of the security of the system, provided
118that the personal information is not used for a purpose
119unrelated to the business or subject to further unauthorized
120disclosure.
121     (5)(a)  For purposes of this section, the term "personal
122information" means an individual's first name or first initial
123and last name in combination with any one or more of the
124following data elements, when the data elements are not
125encrypted:
126     1.  Social security number.
127     2.  Driver's license number or Florida identification card
128number.
129     3.  Account number, credit card number, or debit card
130number, in combination with any required security code, access
131code, or password that would permit access to an individual's
132financial account.
133     (b)  For purposes of this section, the term "personal
134information" does not include publicly available information
135that is lawfully made available to the general public from
136federal, state, or local government records or widely
137distributed media.
138     (6)  For purposes of this section, notice may be provided
139by one of the following methods:
140     (a)  Written notice.
141     (b)  Electronic notice, if the notice provided is
142consistent with the provisions regarding electronic records and
143signatures set forth in 15 U.S.C. s. 7001.
144     (c)  Substitute notice, if the person or business
145demonstrates that the cost of providing notice would exceed
146$250,000, or that the affected class of subject persons to be
147notified exceeds 500,000, or the person or business does not
148have sufficient contact information. Substitute notice shall
149consist of all of the following:
150     1.  E-mail notice when the person or business has an e-mail
151address for the subject persons.
152     2.  Conspicuous posting of the notice on the Internet
153website page of the person or business, if the person or
154business maintains one.
155     3.  Notification to major statewide media.
156     (7)  For purposes of this section, the term "unauthorized
157person" means any person that is not the person to whom the
158personal information belongs and that does not have permission
159from or a password issued by the person or business that stores
160the computerized data to acquire it.
161     (8)  Notwithstanding subsection (6), a person or business
162that maintains its own notification procedures as part of an
163information security policy for the treatment of personal
164information and is otherwise consistent with the timing
165requirements of this part shall be deemed to be in compliance
166with the notification requirements of this section if the person
167or business notifies subject persons in accordance with its
168policies in the event of a breach of security of the system.
169     (9)  Notwithstanding subsection (6), notification is not
170required if, after an appropriate investigation and after
171consultation with relevant federal or state agencies responsible
172for law enforcement, the person or business reasonably
173determines that the breach has not resulted, and will not
174result, in harm to the individuals whose personal information
175has been acquired and accessed. Such a determination must be
176documented in writing, and the documentation maintained for 5
177years.
178     (10)  Not less than 2 business days prior to making the
179notification required by subsection (1), the person or business
180making the notification shall notify all consumer reporting
181agencies that compile and maintain files on consumers on a
182nationwide basis of the pending notification and shall provide a
183copy of the notification. Any consumer reporting agency
184receiving a notification under this subsection shall transmit
185the information to any person or entity that reports information
186to or receives consumer report information from such consumer
187reporting agency in a timely manner, separate from any regular
188communication of information to such person or entity.
189     (11)  A violation of this section is a deceptive and unfair
190trade practice and constitutes a violation of the Florida
191Deceptive and Unfair Trade Practices Act.
192     Section 4.  Section 501.2075, Florida Statutes, is amended
193to read:
194     501.2075  Civil penalty.--Except as provided in s. 501.2076
195or s. 501.2077, any person, firm, corporation, association, or
196entity, or any agent or employee of the foregoing, who is
197willfully using, or has willfully used, a method, act, or
198practice declared unlawful under s. 501.204, or who is willfully
199violating any of the rules of the department adopted under this
200part, is liable for a civil penalty of not more than $10,000 for
201each such violation.  Willful violations occur when the person
202knew or should have known that his or her conduct was unfair or
203deceptive or prohibited by rule.  This civil penalty may be
204recovered in any action brought under this part by the enforcing
205authority; or the enforcing authority may terminate any
206investigation or action upon agreement by the person, firm,
207corporation, association, or entity, or the agent or employee of
208the foregoing, to pay a stipulated civil penalty.  The
209department or the court may waive any such civil penalty if the
210person, firm, corporation, association, or entity, or the agent
211or employee of the foregoing, has previously made full
212restitution or reimbursement or has paid actual damages to the
213consumers or governmental entities who have been injured by the
214unlawful act or practice or rule violation.  If civil penalties
215are assessed in any litigation, the enforcing authority is
216entitled to reasonable attorney's fees and costs.  A civil
217penalty so collected shall accrue to the state and shall be
218deposited as received into the General Revenue Fund unallocated.
219     Section 5.  Section 501.2076, Florida Statutes, is created
220to read:
221     501.2076  Misrepresentations; law enforcement,
222firefighters, or public utilities.--Any person who engages in a
223deceptive and unfair trade practice with the intent to deceive
224another person into believing that he or she is affiliated with
225a law enforcement agency, firefighting agency, or public utility
226is subject to a civil penalty not to exceed $15,000 for each
227violation.
228     Section 6.  A person who violates or fails to comply with
229any provision of section 817.568, Florida Statutes, commits an
230unfair or deceptive act or practice or unfair method of
231competition in violation of part II of chapter 501, Florida
232Statutes, and is subject to the penalties and remedies provided
233for such violation, in addition to remedies otherwise available
234for such conduct.
235     Section 7.  Subsection (3) of section 501.203, Florida
236Statutes, is amended to read:
237     501.203  Definitions.--As used in this chapter, unless the
238context otherwise requires, the term:
239     (3)  "Violation of this part" means any violation of this
240act or the rules adopted under this act and may be based upon
241any of the following as of July 1, 2005 2001:
242     (a)  Any rules promulgated pursuant to the Federal Trade
243Commission Act, 15 U.S.C. ss. 41 et seq.;
244     (b)  The standards of unfairness and deception set forth
245and interpreted by the Federal Trade Commission or the federal
246courts; or
247     (c)  Any law, statute, rule, regulation, or ordinance which
248proscribes unfair methods of competition, or unfair, deceptive,
249or unconscionable acts or practices.
250     Section 8.  Subsection (2) of section 501.204, Florida
251Statutes, is amended to read:
252     501.204  Unlawful acts and practices.--
253     (2)  It is the intent of the Legislature that, in
254construing subsection (1), due consideration and great weight
255shall be given to the interpretations of the Federal Trade
256Commission and the federal courts relating to s. 5(a)(1) of the
257Federal Trade Commission Act, 15 U.S.C. s. 45(a)(1) as of July
2581, 2005 2001.
259     Section 9.  Subsection (1) of section 501.207, Florida
260Statutes, is reenacted, and subsection (3) of that section is
261amended to read:
262     501.207  Remedies of enforcing authority.--
263     (1)  The enforcing authority may bring:
264     (a)  An action to obtain a declaratory judgment that an act
265or practice violates this part.
266     (b)  An action to enjoin any person who has violated, is
267violating, or is otherwise likely to violate, this part.
268     (c)  An action on behalf of one or more consumers or
269governmental entities for the actual damages caused by an act or
270practice in violation of this part. However, damages are not
271recoverable under this section against a retailer who has in
272good faith engaged in the dissemination of claims of a
273manufacturer or wholesaler without actual knowledge that it
274violated this part.
275     (3)  Upon motion of the enforcing authority or any
276interested party in any action brought under subsection (1), the
277court may make appropriate orders, including, but not limited
278to, appointment of a general or special magistrate or receiver
279or sequestration or freezing of assets, to reimburse consumers
280or governmental entities found to have been damaged; to carry
281out a transaction in accordance with the reasonable expectations
282of consumers or governmental entities; to strike or limit the
283application of clauses of contracts to avoid an unconscionable
284result; to bring actions in the name of and on behalf of the
285defendant enterprise; to order any defendant to divest herself
286or himself of any interest in any enterprise, including real
287estate; to impose reasonable restrictions upon the future
288activities of any defendant to impede her or him from engaging
289in or establishing the same type of endeavor; to order the
290dissolution or reorganization of any enterprise; or to grant
291legal, equitable, or other appropriate relief. The court may
292assess the expenses of a general or special magistrate or
293receiver against a person who has violated, is violating, or is
294otherwise likely to violate this part. Any injunctive order,
295whether temporary or permanent, issued by the court shall be
296effective throughout the state unless otherwise provided in the
297order.
298     Section 10.  If any provision of this act or its
299application to any person or circumstance is held invalid, the
300invalidity does not affect other provisions or applications of
301the act which can be given effect without the invalid provision
302or application, and to this end the provisions of this act are
303severable.
304     Section 11.  This act shall take effect July 1, 2005.


CODING: Words stricken are deletions; words underlined are additions.