Florida Senate - 2005                      COMMITTEE AMENDMENT
    Bill No. CS for SB 1814
                        Barcode 784796
                            CHAMBER ACTION
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11  The Committee on Commerce and Consumer Services (Aronberg)
12  recommended the following amendment:
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14         Senate Amendment 
15         On page 9, line 23, through
16            page 10, line 8, delete those lines
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18  and insert:  product popularity, retail lease transactions, or
19  other factors affecting sales to consumers of the community or
20  territory. With respect to any geographic comparison area used
21  to evaluate the performance of the line-make, the party
22  advocating such comparison area must prove that it is an
23  appropriate area to use for such purpose. Individual markets
24  outside of this state may not be used for comparison to
25  markets in this state. However, the market share in the United
26  States or in the region, as defined by the licensee, in which
27  this state is located, or in markets in the United States or
28  the region in which a line-make is represented, may be used.
29  Reasonably expected market penetration must be measured with
30  respect to the community or territory as a whole, and with
31  respect to any part thereof or identifiable plot therein if
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    Florida Senate - 2005                      COMMITTEE AMENDMENT
    Bill No. CS for SB 1814
                        Barcode 784796
 1  the licensee demonstrates that it is appropriate to use the
 2  area for this purpose, taking into account evidence including,
 3  but not limited to, the location of existing dealers, the
 4  geographic and demographic size of the area, and the number of
 5  motor vehicle registrations. To demonstrate that reasonably
 6  expected market penetration is not being achieved, the
 7  licensee must prove that any deviation or shortfall in market
 8  penetration is derived from a reasonable comparison area.
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