HB 0845

1
A bill to be entitled
2An act relating to trademarks; creating s. 495.001, F.S.;
3providing a popular name; amending s. 495.011, F.S.;
4providing definitions; amending s. 495.021, F.S.;
5precluding registration of certain marks; amending s.
6495.027, F.S.; conforming provisions; amending s. 495.031,
7F.S.; providing requirements for information to be
8contained in an application for registration of a mark;
9authorizing the Secretary of State to require certain
10information in an application; requiring the application
11to be signed and verified by oath; requiring the
12application to be accompanied by three specimens showing
13the mark; requiring the application to be accompanied by a
14fee; creating s. 495.035, F.S.; providing filing
15guidelines for applications; amending s. 495.061, F.S.;
16providing for the issuance of a certificate of
17registration by the secretary; amending s. 495.071, F.S.;
18providing guidelines for the renewal of marks; providing
19duration of effectiveness for the mark; amending s.
20495.081, F.S.; providing for the assignability of marks;
21providing for change of name certificates for registrants;
22authorizing certain instruments to be recorded; providing
23acknowledgment of recording as prima facie evidence of the
24execution of an assignment or other instrument;
25authorizing a photocopy of any instrument to be acceptable
26for recording; amending s. 495.091, F.S.; requiring the
27secretary to record all marks registered with the state;
28amending s. 495.101, F.S.; requiring the secretary to
29cancel certain marks; amending s. 495.111; F.S., requiring
30the secretary to establish a classification of goods and
31services; amending s. 495.121, F.S.; conforming language;
32amending s. 495.131, F.S.; conforming language; amending
33s. 495.141, F.S.; providing remedies for the unauthorized
34use of a mark; removing language regarding the assessment
35of plaintiff's profits; creating s. 495.145, F.S.;
36providing a forum for actions regarding registration;
37providing service on out-of-state residents; amending s.
38495.151, F.S.; providing for an injunction in cases of
39dilution of a famous mark; providing factors to consider
40in determining a mark to be famous; providing damages in
41certain circumstances of dilution; amending s. 495.161,
42F.S.; deleting language relating to the diminishing of
43certain common law rights; creating s. 495.165, F.S.;
44requiring the secretary to prescribe certain fees;
45amending s. 495.171, F.S.; providing application and
46legislative intent; providing for severability; providing
47an effective date.
48
49Be It Enacted by the Legislature of the State of Florida:
50
51     Section 1.  Section 495.001, Florida Statutes, is created
52to read:
53     495.001  Popular name.--This chapter may be cited as the
54"Registration and Protection of Trademarks Act."
55     Section 2.  Section 495.011, Florida Statutes, is amended
56to read:
57     (Substantial rewording of section. See
58     s. 495.011, F.S., for present text.)
59     495.011  Definitions.--As used in this chapter:
60     (1)  "Abandoned" applies to a mark when either of the
61following occurs:
62     (a)  When its use has been discontinued with intent not to
63resume such use. Intent not to resume use may be inferred from
64circumstances. Nonuse for 2 consecutive years shall constitute
65prima facie evidence of abandonment.
66     (b)  When any course of conduct of the owner, including
67acts of either omission or commission, causes the mark to lose
68its significance as a mark.
69     (2)  "Applicant" means the person filing an application for
70registration of a mark under this chapter and the legal
71representatives, successors, or assigns of such person.
72     (3)  "Dilution" means the lessening of the capacity of a
73mark to identify and distinguish goods or services, regardless
74of the presence or absence of:
75     (a)  Competition between the owner of the mark and other
76parties.
77     (b)  Likelihood of confusion, mistake, or deception.
78     (4)  "Mark" includes any trademark or service mark entitled
79to registration under this chapter whether or not registered.
80     (5)  "Person," and any other word or term used to designate
81the applicant or other party entitled to a benefit or privilege
82or rendered liable under the provisions of this chapter, means a
83juristic person as well as a natural person. The term "juristic
84person" includes a firm, partnership, corporation, union,
85association, or other organization capable of suing and being
86sued in a court of law.
87     (6)  "Registrant" means the person to whom the registration
88of a mark under this chapter is issued, and the legal
89representatives, successors, or assigns of such person.
90     (7)  "Secretary" means the Secretary of State or the
91designee of the secretary charged with the administration of
92this chapter.
93     (8)  "Service mark" means any word, name, symbol, device,
94or any combination thereof, used by a person to identify and
95distinguish the services of such person, including a unique
96service, from the services of others, and to indicate the source
97of the services, even if that source is unknown. Distinctive
98features of radio or television programs, including, but not
99limited to, titles and character names used by a person, may be
100registered as service marks notwithstanding that the person or
101the programs may advertise the goods of the sponsor.
102     (9)  "Trademark" means any word, name, symbol, device, or
103any combination thereof, used by a person to identify and
104distinguish the goods of such person, including a unique
105product, from those manufactured or sold by others, and to
106indicate the source of the goods, even if that source is
107unknown.
108     (10)  "Trade name" means any name used by a person to
109identify a business or vocation of such person.
110     (11)  "Use" means the bona fide use of a mark in the
111ordinary course of trade, and does not include the use of a
112trademark or service mark merely for the purpose of reserving a
113right in the trademark or service mark. For the purposes of this
114chapter, a mark shall be deemed to be in use when it is placed
115on goods, their containers or the displays associated therewith,
116on the tags or labels affixed thereto, or, if the nature of the
117goods makes such placement impracticable, then on documents
118associated with the goods or their sale, and such goods are sold
119or transported in commerce in this state, and a service mark
120shall be deemed to be "used" when it is used or displayed in the
121sale or advertising of services and the services are rendered in
122this state.
123     Section 3.  Section 495.021, Florida Statutes, is amended
124to read:
125     495.021  Registrability.--
126     (1)  A mark by which the goods or services of any applicant
127for registration may be distinguished from the goods or services
128of others shall not be registered if it:
129     (1)(a)  Consists of or, comprises or includes immoral,
130deceptive or scandalous matter; or
131     (2)(b)  Consists of or, comprises or includes matter which
132may disparage or falsely suggest a connection with persons,
133living or dead, institutions, beliefs, or national symbols, or
134bring them into contempt, or disrepute; or
135     (3)(c)  Consists of or, comprises or includes the flag or
136coat of arms or other insignia of the United States, or of any
137state or municipality, or of any foreign nation, or any
138simulation thereof; or
139     (4)(d)  Consists of or, comprises or includes the name,
140signature, or portrait of any living individual, except with her
141or his written consent; or
142     (5)(e)  Consists of a mark which:
143     (a)1.  When used on or in connection with applied to the
144goods or services of the applicant is merely descriptive or
145deceptively misdescriptive of them,
146     (b)2.  When used on or in connection with applied to the
147goods or services of the applicant is primarily geographically
148descriptive or deceptively misdescriptive of them or their
149source or origin, or
150     (c)3.  Is primarily merely a surname, provided, however,
151that nothing in this subsection paragraph shall prevent the
152registration of a mark used in this state by the applicant which
153has become distinctive of the applicant's goods or services in
154this state or elsewhere.
155
156The secretary Department of State may accept as evidence that
157the mark has become distinctive, as used on or in connection
158with applied to the applicant's goods or services, proof of
159substantially exclusive and continuous use thereof as a mark by
160the applicant in this state or elsewhere for 5 years next
161preceding the date on which the claim of distinctiveness is
162made; or
163     (6)(f)  Consists of or comprises a mark which so resembles
164a mark registered in this state or a mark or trade name
165previously used in this state by another and not abandoned, as
166to be likely, when used on or in connection with applied to the
167goods or services of the applicant, to cause confusion or
168mistake or to deceive. Registration shall not be denied solely
169on the basis of reservation or registration by another of a
170corporate name or fictitious name that is the same or similar to
171the mark for which registration is sought.
172     (2)  Subject to the provisions relating to the registration
173of trademarks and service marks, so far as they are applicable,
174collective and certification marks, including indications of
175regional origin, shall be registrable under this chapter, in the
176same manner and with the same effect as are trademarks and
177service marks, by persons, and nations, states, municipalities,
178and the like, exercising control over the use of the marks
179sought to be registered, even though not possessing an
180industrial or commercial establishment, and when registered they
181shall be entitled to the protection provided in this chapter in
182the case of trademarks and service marks. The Department of
183State may establish a separate register for such collective
184marks and certification marks.
185     Section 4.  Subsection (3) of section 495.027, Florida
186Statutes, is amended to read:
187     495.027  Reservation.--
188     (3)  Every request under this section shall be accompanied
189by a filing fee of $50, payable to the Department of State, for
190each class of goods or services established pursuant to as
191specified in s. 495.111, in connection with which the mark is to
192be used.
193     Section 5.  Section 495.031, Florida Statutes, is amended
194to read:
195     (Substantial rewording of section. See
196     s. 495.031, F.S., for present text.)
197     495.031  Application for registration.--
198     (1)  Subject to the limitations set forth in this chapter,
199any person who uses a mark may file in the office of the
200secretary, in a manner complying with the requirements of the
201secretary, an application for registration of that mark,
202including, but not limited to, the following information:
203     (a)  The name and business address of the person applying
204for such registration and, if a corporation, the state of
205incorporation or, if a partnership, the state in which the
206partnership is organized and the names of the general partners,
207as specified by the secretary.
208     (b)  The goods or services on or in connection with which
209the mark is used and the mode or manner in which the mark is
210used on or in connection with such goods or services and the
211class in which such goods or services fall.
212     (c)  The date when the mark was first used anywhere and the
213date when it was first used in this state by the applicant or a
214predecessor in interest.
215     (d)  A statement that the applicant is the owner of the
216mark, that the mark is in use, and that, to the knowledge of the
217person verifying the application, no other person has
218registered, either federally or in this state, or has the right
219to use such mark either in the identical form thereof or in such
220near resemblance thereto as to be likely, when applied to the
221goods or services of such other person, to cause confusion, to
222cause mistake, or to deceive.
223     (2)  The secretary may also require a statement as to
224whether an application to register the mark, or portions or a
225composite thereof, has been filed by the applicant or a
226predecessor in interest in the United States Patent and
227Trademark Office and, if so, the applicant shall provide full
228particulars with respect thereto, including the filing date and
229serial number of each application, the status thereof, and, if
230any application was finally refused registration or has
231otherwise not resulted in a registration, the reasons therefore.
232     (3)  The secretary may also require that a drawing of the
233mark, complying with such requirements as the secretary may
234specify, accompany the application.
235     (4)  The application shall be signed and verified by oath,
236affirmation, or declaration subject to perjury laws, by the
237applicant, a member of the firm, or an officer of the
238corporation or association applying.
239     (5)  The application shall be accompanied by three
240specimens showing the mark as actually used.
241     (6)  The application shall be accompanied by the
242application fee payable to the secretary.
243     Section 6.  Section 495.035, Florida Statutes, is created
244to read:
245     495.035  Filing of applications.--
246     (1)  Upon the filing of an application for registration and
247payment of the application fee, the secretary may cause the
248application to be examined for conformity with this chapter.
249     (2)  The applicant shall provide any additional pertinent
250information requested by the secretary, including a description
251of a design mark and may make, or authorize the secretary to
252make, such amendments to the application as may be reasonably
253requested by the secretary or deemed by applicant to be
254advisable to respond to any rejection or objection.
255     (3)  The secretary may require the applicant to disclaim an
256unregistrable component of a mark otherwise registrable, and an
257applicant may voluntarily disclaim a component of a mark sought
258to be registered. No disclaimer shall prejudice or affect the
259applicant's or registrant's rights then existing or thereafter
260arising in the disclaimed matter, or the applicant's or
261registrant's rights of registration on another application if
262the disclaimed matter be or shall have become distinctive of the
263applicant's or registrant's goods or services.
264     (4)  Amendments may be made by the secretary upon the
265application submitted by the applicant upon the applicant's
266agreement, or a new application may be required to be submitted.
267     (5)  If the applicant is found not to be entitled to
268registration, the secretary shall advise the applicant of the
269rejection and of the reasons for rejection. The applicant shall
270have a reasonable period of time specified by the secretary in
271which to reply or to amend the application, in which event the
272application shall then be reexamined. This procedure may be
273repeated until:
274     (a)  The secretary refuses registration of the mark; or
275     (b)  The applicant fails to reply or amend the application
276within the specified time, whereupon the application shall be
277abandoned.
278     (6)  If the secretary denies registration of the mark, the
279applicant may seek a writ of mandamus to compel such
280registration. Such writ may be granted, but without costs to the
281secretary, on proof that all the statements in the application
282are true and that the mark is otherwise entitled to
283registration.
284     (7)  In the instance of multiple applications concurrently
285being processed by the secretary which seek registration of the
286same or confusingly similar marks for the same or related goods
287or services, the secretary shall grant priority to the
288applications in order of filing. If a prior-filed application is
289granted a registration, the other application or applications
290shall then be rejected. Any rejected applicant may bring an
291action for cancellation of the registration upon grounds of
292prior or superior rights to the mark, in accordance with the
293provisions of s. 495.101.
294     Section 7.  Section 495.061, Florida Statutes, is amended
295to read:
296     495.061  Certificate of registration.--
297     (1)  Upon compliance by the applicant with the requirements
298of this chapter, the secretary Department of State shall cause a
299certificate of registration to be issued and delivered to the
300applicant. The certificate of registration shall be issued under
301the signature of the secretary of State and the seal of the
302state, and it shall show the name and business address and, if a
303corporation or partnership, the state of incorporation or the
304state in which the partnership is organized and the names of the
305general partners, of the person claiming ownership of the mark
306in this state, the date claimed for the first use of the mark
307anywhere and the date claimed for the first use of the mark in
308this state, the class or classes of goods or services on which
309the mark is used, a reproduction of the mark, the registration
310date and the term of the registration.
311     (2)  Any certificate of registration issued by the
312secretary Department of State under the provisions hereof or a
313copy thereof duly certified by the secretary Department of State
314shall be admissible in evidence as competent and sufficient
315proof of the registration of such mark in any action or judicial
316proceedings in any court of this state, and shall be prima facie
317evidence of the validity of the registration, registrant's
318ownership of the mark, and of registrant's exclusive right to
319use the mark in this state in connection with the goods or
320services specified in the certificate, subject to any conditions
321and limitations stated therein.
322     (3)  Contingent on the registration of a mark under this
323chapter, the reservation of such mark based on intent to use, as
324provided in this chapter, shall be prima facie evidence of
325priority of ownership of such mark within this state on or in
326connection with the goods or services specified in the
327reservation against any other person, except for a person whose
328mark has not been abandoned and who, prior to such reservation,
329has used the mark within this state on or in connection with
330such goods or services.
331     Section 8.  Section 495.071, Florida Statutes, is amended
332to read:
333     495.071  Duration and renewal.--
334     (1)  Registration of a mark hereunder shall be effective
335for a term of 5 10 years from the date of registration and, upon
336application filed within 6 months prior to the expiration of
337such term, in a manner complying with the requirements of the
338secretary on a form to be furnished by the Department of State,
339the registration may be renewed for a like term beginning at the
340end of the previous term. A renewal fee of $87.50 for each class
341of goods or services with respect to which such renewal is
342sought, payable to the secretary Department of State, shall
343accompany the application for renewal of the registration.
344     (2)  A mark registration may be renewed for successive
345periods of 5 10 years in like manner.
346     (3)  Any registration in effect on the date on which this
347section becomes law shall continue in effect for the unexpired
348term thereof and may be renewed by filing an application for
349renewal with the secretary complying with the requirements of
350the secretary and paying the renewal fee therefor within 6
351months prior to the expiration of the registration The
352Department of State shall notify registrants of marks hereunder
353of the necessity of renewal within the year next preceding the
354expiration of the 10 years from the date of registration by
355writing to the last known address of the registrants. The
356department shall prescribe the forms on which to make the
357required notification and the renewal called for in subsection
358(1) and may substitute the uniform business report, pursuant to
359s. 606.06, as a means of satisfying the requirement of this
360part.
361     (4)  All applications for renewals under this chapter
362whether of registrations made under this act or of registrations
363effected under any prior act, shall include a statement that the
364mark has been and is still in use and include a specimen showing
365actual use of the mark on or in connection with the goods or
366services in this state, or that its nonuse is due to special
367circumstances which excuse such nonuse and is not due to any
368intention to abandon the mark.
369     Section 9.  Section 495.081, Florida Statutes, is amended
370to read:
371     495.081  Assignments; changes of name; other instruments
372Assignment.--
373     (1)  Any mark and its registration hereunder shall be
374assignable with the good will of the business in which the mark
375is used or with that part of the good will of the business
376connected with the use of and symbolized by the mark. Assignment
377shall be by instruments in writing duly executed and may be
378recorded with the secretary Department of State upon the payment
379of a recording fee of $50, payable to the secretary who
380Department of State which, upon recording of the assignment,
381shall issue in the name of the assignee a new certificate for
382the remainder of the term of the registration or of the last
383renewal thereof. An assignment of any registration under this
384chapter shall be void as against any subsequent purchaser for
385valuable consideration without notice, unless such assignment is
386recorded with the secretary Department of State within 3 months
387after the date thereof or prior to subsequent purchase at any
388time after the expiration of such 3-month period, unless an
389assignment given in connection with any subsequent purchase is
390recorded with the Department of State prior to or within 10 days
391after such assignment is recorded.
392     (2)  Any registrant or applicant effecting a change of the
393name of the person to whom the mark was issued or for whom an
394application was filed may record a certificate of change of name
395of the registrant or applicant with the secretary upon the
396payment of the recording fee. The secretary may issue in the
397name of the assignee a certificate of registration of an
398assigned application. The secretary may issue in the name of the
399assignee a new certificate or registration for the remainder of
400the term of the registration or last renewal thereof.
401     (3)  Other instruments, such as licenses, security
402interests, or mortgages which relate to a mark registered or
403application pending pursuant to this chapter, may be recorded in
404the discretion of the secretary, provided that such instrument
405is in writing and duly executed.
406     (4)  Acknowledgement shall be prima facie evidence of the
407execution of an assignment or other instrument and, when
408recorded by the secretary, the record shall be prima facie
409evidence of execution.
410     (5)  A photocopy of any instrument referred to in this
411subsection shall be accepted for recording if it is certified to
412be a true and correct copy of the original by any of the parties
413thereto, or their successors.
414     Section 10.  Section 495.091, Florida Statutes, is amended
415to read:
416     495.091  Records.--The secretary Department of State shall
417keep for public examination a record of all marks registered or
418renewed under this chapter, as well as a record of all documents
419recorded pursuant to s. 495.081.
420     Section 11.  Section 495.101, Florida Statutes, is amended
421to read:
422     (Substantial rewording of section. See
423     s. 495.101, F.S., for present text.)
424     495.101  Cancellation.--The secretary shall cancel from the
425register:
426     (1)  Any registration voluntarily requested to be canceled
427by the registrant or the assignee of record.
428     (2)  All registrations granted under this chapter and not
429renewed in accordance with the provisions hereof.
430     (3)  Any registration which a court of competent
431jurisdiction finds that:
432     (a)  The registered mark has been abandoned.
433     (b)  The registrant is not the owner of the mark.
434     (c)  The registration was granted improperly.
435     (d)  The registration was obtained fraudulently.
436     (e)  The mark is or has become the generic name for the
437goods or services, or a portion thereof, for which it has been
438registered.
439     (f)  The registered mark is so similar, as to be likely to
440cause confusion or mistake or to deceive, to a mark registered
441by another person in the United States Patent and Trademark
442Office, prior to the date of the filing of the application for
443registration by the registrant hereunder, and not abandoned;
444however, should the registrant prove that the registrant is the
445owner of a concurrent registration of a mark in the United
446States Patent and Trademark Office covering an area including
447this state, the registration hereunder shall not be canceled.
448     (4)  Any registration which a court of competent
449jurisdiction orders canceled on any ground.
450     Section 12.  Section 495.111, Florida Statutes, is amended
451to read:
452     (Substantial rewording of section. See
453     s. 495.111, F.S., for present text.)
454     495.111  Classification.--The secretary shall establish a
455classification of goods and services for convenience of
456administration of this chapter, but shall not limit or extend
457the applicant's or registrant's rights. A single application for
458registration of a mark may include any or all goods upon which,
459or services with which, the mark is actually being used
460indicating the appropriate class or classes of goods or
461services. When a single application includes goods or services
462which fall within multiple classes, the secretary may require
463payment of a fee for each class. To the extent practicable, the
464classification of goods and services should conform to the
465classification adopted by the United States Patent and Trademark
466Office.
467     Section 13.  Section 495.121, Florida Statutes, is amended
468to read:
469     495.121  Fraudulent registration.--Any person who shall for
470herself or himself, or on behalf of any other person, procure
471the filing or registration of any mark with the secretary
472Department of State under the provisions hereof, by knowingly
473making any false or fraudulent representation or declaration,
474verbally or in writing, or by any other fraudulent means, shall
475be liable to pay all damages sustained in consequence of such
476filing or registration, and for punitive or exemplary damages,
477to be recovered by or on behalf of the party injured thereby in
478any court of competent jurisdiction.
479     Section 14.  Section 495.131, Florida Statutes, is amended
480to read:
481     495.131  Infringement.--Subject to the provisions of s.
482495.161, any person who shall:
483     (1)  Use, without the consent of the registrant, any
484reproduction, counterfeit, copy, or colorable imitation of a
485mark registered under this chapter on any goods or in connection
486with the sale, offering for sale, distribution or advertising of
487any goods or services on or in connection with which such use is
488likely to cause confusion or mistake or to deceive as to the
489source or origin of such goods or services; or
490     (2)  Reproduce, counterfeit, copy or colorably imitate any
491such mark and apply such reproduction, counterfeit, copy or
492colorable imitation to labels, signs, prints, packages,
493wrappers, receptacles or advertisements intended to be used upon
494or in conjunction with the sale or other, offering for sale,
495distribution or advertising in this state of goods or services;
496
497shall be liable in a civil action by the owner of such
498registered mark for any or all of the remedies provided in s.
499495.141, except that under subsection (2) hereof the registrant
500shall not be entitled to recover profits or damages unless the
501acts have been committed with the intent knowledge that such
502mark is intended to be used to cause confusion or mistake or to
503deceive.
504     Section 15.  Section 495.141, Florida Statutes, is amended
505to read:
506     495.141  Remedies.--
507     (1)  Any owner of a mark registered under this chapter may
508proceed by suit to enjoin the manufacture, use, display, or sale
509of any counterfeits or imitations thereof and any court of
510competent jurisdiction may grant injunctions to restrain such
511manufacture, use, display or sale as may be by the said court
512deemed just and reasonable, and may require the defendants to
513pay to such owner all profits derived from and/or all damages
514suffered by reason of such wrongful manufacture, use, display,
515or sale and to pay the costs of the action; and such court may
516also order that any such counterfeits or imitations in the
517possession or under the control of any defendant in such case be
518delivered to an officer of the court, or to the complainant, to
519be destroyed. The court, in its discretion, may enter judgment
520for an amount not to exceed three times such profits and damages
521and reasonable attorney's fees of the prevailing party in such
522cases where the court finds the other party committed the
523wrongful acts with knowledge, in bad faith, or otherwise as
524according to the circumstances of the case. The enumeration of
525any right or remedy herein shall not affect a registrant's right
526to prosecute under any penal law of this state In assessing
527profits the plaintiff shall be required to prove defendant's
528sales only; defendant must prove all elements of cost or
529deduction claimed. In assessing damages the court may enter
530judgment, according to the circumstances of the case, for any
531sum above the amount found as actual damages, not exceeding 3
532times such amount. If the court shall find that the amount of
533the recovery based on profits is either inadequate or excessive
534the court may in its discretion enter judgment for such sum as
535the court shall find to be just, according to the circumstances
536of the case. Such sum in either of the above circumstances shall
537constitute compensation and not a penalty.
538     (2)  The enumeration of any right or remedy herein shall
539not affect a registrant's right to prosecute under any penal law
540of this state.
541     Section 16.  Section 495.145, Florida Statutes, is created
542to read:
543     495.145  Forum for actions regarding registration; service
544on out-of-state registrants.--
545     (1)  Actions to require cancellation of a mark registered
546pursuant to this chapter, or in mandamus, to compel registration
547of a mark pursuant to this chapter shall be brought in any court
548of competent jurisdiction. In an action in mandamus, the
549proceeding shall be based solely upon the record before the
550secretary. In an action for cancellation, the secretary shall
551not be made a party to the proceeding but shall be notified of
552the filing of the complaint by the clerk of the court in which
553it is filed and shall be given the right to intervene in the
554action.
555     (2)  In any action brought against a nonresident
556registrant, service may be effected upon the secretary as agent
557for service of the registrant in accordance with the procedures
558established for service upon nonresident corporations and
559business entities under s. 48.081.
560     Section 17.  Section 495.151, Florida Statutes, is amended
561to read:
562     (Substantial rewording of section. See
563     s. 495.151, F.S., for present text.)
564     495.151  Injury to business reputation; dilution.--
565     (1)  The owner of a mark which is famous in this state
566shall be entitled, subject to the principles of equity and upon
567such terms as the court seems reasonable, to an injunction, and
568to obtain such other relief against another person's commercial
569use of a mark or trade name, if such use begins after the mark
570has become famous and causes dilution of the distinctive quality
571of the mark, as is provided in this section. In determining
572whether a mark is distinctive and famous, a court may consider
573factors, including, but not limited to:
574     (a)  The degree of inherent or acquired distinctiveness of
575the mark in this state.
576     (b)  The duration and extent of use of the mark in
577connection with the goods and services with which the mark is
578used.
579     (c)  The duration and extent of advertising and publicity
580of the mark in this state.
581     (d)  The geographical extent of the trading area in which
582the mark is used.
583     (e)  The channels of trade for the goods or services with
584which the mark is used.
585     (f)  The degree of recognition of the mark in the trading
586areas and channels of trade in this state used by the mark's
587owner and the person against whom the injunction is sought.
588     (g)  The nature and extent of use of the same or similar
589mark by third parties.
590     (h)  Whether the mark is the subject of a state
591registration in this state, or a federal registration under the
592federal Act of March 3, 1881, or the federal Act of February 20,
5931905, or on the principal register.
594     (2)  In an action brought under this section, the owner of
595a famous mark shall be entitled only to injunctive relief in
596this state, unless the person against whom the injunctive relief
597is sought willfully intended to trade on the owner's reputation
598or to cause dilution of the famous mark. If such willful intent
599is proven, the owner shall also be entitled to the remedies set
600forth in this chapter, subject to the discretion of the court
601and the principles of equity. The following shall not be
602actionable under this section:
603     (a)  Fair use of a famous mark by another person in
604comparative commercial advertising or promotion to identify the
605competing goods or services of the owner of the famous mark.
606     (b)  Noncommercial use of the mark.
607     (c)  All forms of news reporting and news commentary.
608     Section 18.  Section 495.161, Florida Statutes, is amended
609to read:
610     495.161  Common-law rights.--Nothing herein shall adversely
611affect or diminish the rights or the enforcement of rights in
612marks acquired in good faith at any time at common law.
613     Section 19.  Section 495.165, Florida Statutes, is created
614to read:
615     495.165  Fees.--The secretary shall prescribe reasonable
616fees payable for the various applications and recording fees and
617for related services. Unless specified by the secretary, the
618fees payable herein are not refundable.
619     Section 20.  Section 495.171, Florida Statutes, is amended
620to read:
621     (Substantial rewording of section. See
622     s. 495.171, F.S., for present text.)
623     495.171  Effective date; intent of chapter.--
624     (1)  This section shall be in force and take effect after
625its becoming a law but shall not affect any suit, proceeding, or
626appeal then pending.
627     (2)  The intent of this chapter is to provide a system of
628state trademark registration and protection substantially
629consistent with the federal system of trademark registration and
630protection under the Trademark Act of 1946, as amended. To that
631end, the construction given the federal act should be examined
632as persuasive authority for interpreting and construing this
633chapter.
634     Section 21.  If any provision of this act or the
635application thereof to any person or circumstance is held
636invalid, the invalidity shall not affect other provisions or
637applications of the act which can be given effect without the
638invalid provision or application, and to this end the provisions
639of this act are declared severable.
640     Section 22.  This act shall take effect July 1, 2005.


CODING: Words stricken are deletions; words underlined are additions.