| 1 | A bill to be entitled | 
| 2 | An act relating to trademarks; creating s. 495.001, F.S.; | 
| 3 | providing a short title; amending s. 495.011, F.S.; | 
| 4 | providing definitions; amending s. 495.021, F.S.; | 
| 5 | precluding registration of certain marks; repealing s. | 
| 6 | 495.027, F.S., relating to reservation of a mark; amending | 
| 7 | s. 495.031, F.S.; providing requirements for information | 
| 8 | to be contained in an application for registration of a | 
| 9 | mark; authorizing the Department of State to require | 
| 10 | certain information in an application; requiring that the | 
| 11 | application be signed and verified by any of certain | 
| 12 | persons; requiring that the application be accompanied by | 
| 13 | three specimens showing the mark; requiring that the | 
| 14 | application be accompanied by a fee; creating s. 495.035, | 
| 15 | F.S.; providing filing guidelines for applications; | 
| 16 | providing for disclaimers of unregistrable components; | 
| 17 | providing for amendment and judicial review; providing for | 
| 18 | priority of registrations; amending s. 495.041, F.S.; | 
| 19 | providing that first use shall inure to the benefit of the | 
| 20 | registrant or applicant under certain circumstances; | 
| 21 | amending s. 495.061, F.S.; providing for the issuance of a | 
| 22 | certificate of registration by the department; removing a | 
| 23 | provision relating to reservation of a mark; amending s. | 
| 24 | 495.071, F.S.; providing guidelines for the renewal of | 
| 25 | marks; revising duration of effectiveness of a | 
| 26 | registration; amending s. 495.081, F.S.; providing for the | 
| 27 | assignability of marks; authorizing a photocopy of an | 
| 28 | assignment to be acceptable for recording; providing for | 
| 29 | change of name certificates for registrants; authorizing | 
| 30 | recordation of certain instruments; providing | 
| 31 | acknowledgment of recording as prima facie evidence of the | 
| 32 | execution of an assignment or other instrument; specifying | 
| 33 | requirements for creation and perfection of security | 
| 34 | interests in marks; amending s. 495.091, F.S.; requiring | 
| 35 | the department to record all marks registered with the | 
| 36 | state; amending s. 495.101, F.S.; requiring the department | 
| 37 | to cancel certain marks; amending s. 495.111, F.S., which | 
| 38 | establishes a classification of goods and services; | 
| 39 | providing that a single application for registration of a | 
| 40 | mark may include any or all goods upon which, or services | 
| 41 | with which, the mark is actually being used comprised in | 
| 42 | one or more of the classes listed; amending s. 495.131, | 
| 43 | F.S.; revising infringement provisions to include an | 
| 44 | element of lack of consent by the registrant; conforming | 
| 45 | language; amending s. 495.141, F.S.; providing additional | 
| 46 | remedies for the unauthorized use of a mark; creating s. | 
| 47 | 495.145, F.S.; providing a forum for actions regarding | 
| 48 | registration; providing for service of process on | 
| 49 | nonresident registrants; amending s. 495.151, F.S.; | 
| 50 | providing for an injunction in cases of dilution of a | 
| 51 | famous mark; providing factors to be considered in | 
| 52 | determining that a mark is famous; providing damages in | 
| 53 | certain circumstances of dilution; amending s. 495.161, | 
| 54 | F.S.; deleting language relating to the diminishing of | 
| 55 | certain common law rights; amending s. 495.171, F.S.; | 
| 56 | providing effective date of changes to ch. 495, F.S., as | 
| 57 | amended by the act; providing for repeal of conflicting | 
| 58 | acts; providing application to pending actions; amending | 
| 59 | s. 495.181, F.S.; providing construction and legislative | 
| 60 | intent; creating s. 495.191, F.S.; providing certain fees; | 
| 61 | repealing s. 506.06, F.S., relating to unlawful to | 
| 62 | counterfeit trademark, to conform; repealing s. 506.07, | 
| 63 | F.S., relating to filing of trademark or other form of | 
| 64 | advertisement for record with Department of State, to | 
| 65 | conform; repealing s. 506.08, F.S., relating to fee for | 
| 66 | filing, to conform; repealing s. 506.09, F.S., relating to | 
| 67 | civil remedies, to conform; repealing s. 506.11, F.S., | 
| 68 | relating to unlawful use of trademark, to conform; | 
| 69 | repealing s. 506.12, F.S., relating to procuring the | 
| 70 | filing of trademark or other form of advertisement by | 
| 71 | fraudulent representations, to conform; repealing s. | 
| 72 | 506.13, F.S., relating to using the name or seal of | 
| 73 | another, to conform; providing an effective date. | 
| 74 | 
 | 
| 75 | Be It Enacted by the Legislature of the State of Florida: | 
| 76 | 
 | 
| 77 | Section 1.  Section 495.001, Florida Statutes, is created | 
| 78 | to read: | 
| 79 | 495.001  Short title.--This chapter may be cited as the | 
| 80 | "Registration and Protection of Trademarks Act." | 
| 81 | Section 2.  Section 495.011, Florida Statutes, is amended | 
| 82 | to read: | 
| 83 | (Substantial rewording of section. See | 
| 84 | s. 495.011, F.S., for present text.) | 
| 85 | 495.011  Definitions.--As used in this chapter: | 
| 86 | (1)  "Abandoned" applies to a mark when either of the | 
| 87 | following occurs: | 
| 88 | (a)  When its use has been discontinued with intent not to | 
| 89 | resume such use. Intent not to resume use may be inferred from | 
| 90 | circumstances. Nonuse for 3 consecutive years shall constitute | 
| 91 | prima facie evidence of abandonment. | 
| 92 | (b)  When any course of conduct of the owner, including | 
| 93 | acts of omission or commission, causes the mark to lose its | 
| 94 | significance as a mark. | 
| 95 | (2)  "Applicant" means the person filing an application for | 
| 96 | registration of a mark under this chapter and the legal | 
| 97 | representatives, successors, or assigns of such person. | 
| 98 | (3)  "Certification mark" means any word, name, symbol, or | 
| 99 | device, or any combination thereof, used by a person other than | 
| 100 | the owner of the mark to certify regional or other origin, | 
| 101 | material, mode of manufacture, quality, accuracy, or other | 
| 102 | characteristics of such person's goods or services or that the | 
| 103 | work or labor on the goods or services was performed by members | 
| 104 | of a union or other organization. | 
| 105 | (4)  "Collective mark" means a trademark or service mark | 
| 106 | used by the members of a cooperative, an association, or other | 
| 107 | collective group or organization, and includes marks used to | 
| 108 | indicate membership in a union, an association, or other | 
| 109 | organization. | 
| 110 | (5)  "Department" means the Florida Department of State or | 
| 111 | its designee charged with the administration of this chapter. | 
| 112 | (6)  "Dilution" means the lessening of the capacity of a | 
| 113 | mark to identify and distinguish goods or services, regardless | 
| 114 | of the presence or absence of: | 
| 115 | (a)  Competition between the owner of the mark and other | 
| 116 | parties. | 
| 117 | (b)  Likelihood of confusion, mistake, or deception. | 
| 118 | (7)  "Mark" includes any trademark, service mark, | 
| 119 | certification mark, or collective mark entitled to registration | 
| 120 | under this chapter, whether or not registered. | 
| 121 | (8)  "Person," and any other word or term used to designate | 
| 122 | the applicant or other party entitled to a benefit or privilege | 
| 123 | or rendered liable under the provisions of this chapter, means a | 
| 124 | juristic person as well as a natural person. "Juristic person" | 
| 125 | includes a firm, partnership, corporation, union, association, | 
| 126 | or other organization capable of suing and being sued in a court | 
| 127 | of law. | 
| 128 | (9)  "Registrant" means the person to whom the registration | 
| 129 | of a mark under this chapter is issued and the legal | 
| 130 | representatives, successors, or assigns of such person. | 
| 131 | (10)  "Related company" means any person whose use of a | 
| 132 | mark is controlled by the owner of the mark with respect to the | 
| 133 | nature and quality of the goods or services on or in connection | 
| 134 | with which the mark is used. | 
| 135 | (11)  "Service mark" means any word, name, symbol, or | 
| 136 | device, or any combination thereof, used by a person to identify | 
| 137 | and distinguish the services of such person, including a unique | 
| 138 | service, from the services of others, and to indicate the source | 
| 139 | of the services, even if that source is unknown. Titles, | 
| 140 | character names, and other distinctive features of radio or | 
| 141 | television programs may be registered as service marks | 
| 142 | notwithstanding that the person or the programs may advertise | 
| 143 | the goods of the sponsor. | 
| 144 | (12)  "Trade name" means any name used by a person to | 
| 145 | identify a business or vocation of such person. | 
| 146 | (13)  "Trademark" means any word, name, symbol, or device, | 
| 147 | or any combination thereof, used by a person to identify and | 
| 148 | distinguish the goods of such person, including a unique | 
| 149 | product, from those manufactured or sold by others, and to | 
| 150 | indicate the source of the goods, even if the source is unknown. | 
| 151 | (14)  "Use" means the bona fide use of a mark in the | 
| 152 | ordinary course of trade and not used merely for the purpose of | 
| 153 | reserving a right in a mark. For purposes of this chapter, a | 
| 154 | mark is deemed to be in use: | 
| 155 | (a)  On goods when: | 
| 156 | 1.  The mark is placed in any manner on the goods, their | 
| 157 | containers or the displays associated therewith, or on the tags | 
| 158 | or labels affixed thereto, or, if the nature of the goods makes | 
| 159 | such placement impracticable, on documents associated with the | 
| 160 | goods or their sale; and | 
| 161 | 2.  The goods are sold or transported in this state. | 
| 162 | (b)  On services when the mark used or displayed in the | 
| 163 | sale or advertising of services and the services are rendered in | 
| 164 | this state. | 
| 165 | Section 3.  Subsection (1) of section 495.021, Florida | 
| 166 | Statutes, is amended to read: | 
| 167 | 495.021  Registrability.-- | 
| 168 | (1)  A mark by which the goods or services of any applicant | 
| 169 | for registration may be distinguished from the goods or services | 
| 170 | of others shall not be registered if it: | 
| 171 | (a)  Consists of or ,comprisesor includesimmoral, | 
| 172 | deceptive, or scandalous matter; or | 
| 173 | (b)  Consists of or ,comprisesor includesmatter which may | 
| 174 | disparage or falsely suggest a connection with persons, living | 
| 175 | or dead, institutions, beliefs, or national symbols, or bring | 
| 176 | them into contempt, or disrepute; or | 
| 177 | (c)  Consists of or ,comprisesor includesthe flag or | 
| 178 | coat of arms or other insignia of the United States, or of any | 
| 179 | state or municipality, or of any foreign nation, or any | 
| 180 | simulation thereof; or | 
| 181 | (d)  Consists of or ,comprises aor includes thename, | 
| 182 | signature, or portrait identifying a particular of anyliving | 
| 183 | individual, except by withher or his written consent, or the | 
| 184 | name, signature, or portrait of a deceased President of the | 
| 185 | United States during the lifetime of his widow or her widower, | 
| 186 | if any, except by the written consent of the widow or widower; | 
| 187 | or | 
| 188 | (e)  Consists of a mark which: | 
| 189 | 1.  When used on or in connection with applied tothe goods | 
| 190 | or servicesof the applicant, is merely descriptive or | 
| 191 | deceptively misdescriptive of the goods; them, | 
| 192 | 2.  When used on or in connection with applied tothe goods | 
| 193 | or servicesof the applicant, is primarily geographically | 
| 194 | descriptive or deceptively misdescriptiveof the goods;them or | 
| 195 | their source or origin, or | 
| 196 | 3.  When used on or in connection with the goods of the | 
| 197 | applicant, is primarily geographically misdescriptive of the | 
| 198 | goods; | 
| 199 | 4. 3.Is primarily merely a surname; or, | 
| 200 | 5.  Comprises any matter that, as a whole, is functional. | 
| 201 | 
 | 
| 202 | Except as expressly excluded in subparagraphs 3. and 5., | 
| 203 | provided, however, thatnothing in this paragraph shall prevent | 
| 204 | the registration of a mark used in this stateby the applicant | 
| 205 | which has become distinctive of the applicant's goods or | 
| 206 | services in this state or elsewhere. The departmentof Statemay | 
| 207 | accept as prima facie evidence that the mark has become | 
| 208 | distinctive, as used on or in connection with applied tothe | 
| 209 | applicant's goods or services, proof of substantially exclusive | 
| 210 | and continuous use thereof as a mark by the applicant in this | 
| 211 | state or elsewhere for the 5 years before next precedingthe | 
| 212 | date on which the claim of distinctiveness is made; or | 
| 213 | (f)  Consists of or comprises a mark which so resembles a | 
| 214 | mark registered in this state or a mark or trade name previously | 
| 215 | used in this state by another and not abandoned, as to be | 
| 216 | likely, when applied to the goods or services of the applicant, | 
| 217 | to cause confusion or mistake or to deceive. Registration shall | 
| 218 | not be denied solely on the basis of reservation or registration | 
| 219 | by another of a corporate name or fictitious name that is the | 
| 220 | same or similar to the mark for which registration is sought. | 
| 221 | Section 4.  Section 495.027, Florida Statutes, is repealed. | 
| 222 | Section 5.  Section 495.031, Florida Statutes, is amended | 
| 223 | to read: | 
| 224 | 495.031  Application for registration.-- | 
| 225 | (1)  Subject to the limitations set forth in this chapter, | 
| 226 | any person who adopts anduses a trademark or service mark in | 
| 227 | this state may file with the department of State, in a manner | 
| 228 | and on aform complying with the requirements ofto be furnished | 
| 229 | bythe department, an application for registration of that | 
| 230 | trademark or servicemark setting forth, but not limited to, the | 
| 231 | following information: | 
| 232 | (a)  The name and business address of the person applying | 
| 233 | for such registration, and, if a business entity, the place | 
| 234 | corporation, the stateof incorporation or organization; | 
| 235 | (b)  The goods or services on or in connection with which | 
| 236 | the mark is used and the mode or manner in which the mark is | 
| 237 | used in connection with such goods or services and the class or | 
| 238 | classes in which such goods or services fall; | 
| 239 | (c)  The date whenthe mark was first used anywhere and the | 
| 240 | date whenit was first used in this state by the applicant, the | 
| 241 | applicant's or her or hispredecessor in interest,businessor a | 
| 242 | related company of the applicant or the applicant's predecessor; | 
| 243 | and | 
| 244 | (d)  A statement that the applicant is the owner of the | 
| 245 | mark, that the mark is in use, and that, to the best of the | 
| 246 | applicant's knowledge, no other person except a related company | 
| 247 | has registered such mark in this state, or has the right to use | 
| 248 | such mark in this state, either in the identical form thereof or | 
| 249 | in such near resemblance thereto as to be likely when, applied | 
| 250 | to the goods or services of such other person, to cause | 
| 251 | confusion, to cause mistake, or to deceive or confuse or to be | 
| 252 | mistaken therefor. | 
| 253 | (2)  Every applicant for registration of a certification | 
| 254 | mark in this state shall file with the department of State, in a | 
| 255 | manner and on aform complying with the requirements ofto be | 
| 256 | furnished bythe department, an application setting forth, but | 
| 257 | not limited to, the following information: | 
| 258 | (a)  The information required by paragraph (1)(a); | 
| 259 | (b)  The date when the certification mark was first used | 
| 260 | anywhere and the date when it was first used in this state under | 
| 261 | the authority of the applicant; | 
| 262 | (c)  The manner in which and the conditions under which the | 
| 263 | certification mark is used in this state; and | 
| 264 | (d)  A statement that the applicant is exercising control | 
| 265 | over the use of the mark, that the applicant is not herself or | 
| 266 | himself engaged in the production or marketing of the goods or | 
| 267 | services to which the mark is applied, and that no person except | 
| 268 | the applicant or persons authorized by the applicant, or related | 
| 269 | companies thereof, has the right to use such mark in this state | 
| 270 | either in the identical form thereof or in such near resemblance | 
| 271 | thereto as to be likely to deceive or confuse or to be mistaken | 
| 272 | therefor. | 
| 273 | (3)  Every applicant for registration of a collective mark | 
| 274 | in this state shall file with the department of State, in a | 
| 275 | manner and on aform complying with the requirements ofto be | 
| 276 | furnished bythe department, an application setting forth, but | 
| 277 | not limited to, the following information: | 
| 278 | (a)  The information required by paragraphs (1)(a) and (b); | 
| 279 | (b)  The date when the collective mark was first used | 
| 280 | anywhere and the date when it was first used in this state by | 
| 281 | any member of the applicant or a related company of such member; | 
| 282 | (c)  The class of persons entitled to use the mark, | 
| 283 | indicating their relationship to the applicant, and the nature | 
| 284 | of the applicant's control over the use of the mark; and | 
| 285 | (d)  A statement that no person except the applicant or | 
| 286 | members of the applicant, or related companies thereof, has the | 
| 287 | right to use such mark in this state either in the identical | 
| 288 | form thereof or in such near resemblance thereto as to be likely | 
| 289 | to deceive or confuse or to be mistaken therefor. | 
| 290 | (4)  The department may also require that a drawing of the | 
| 291 | mark, complying with the requirements of the department, | 
| 292 | accompany the application. | 
| 293 | (5) (4)Every application under this section shall be | 
| 294 | signed and verified by the applicant or by a member of the firm | 
| 295 | or an officer or other authorized representative of the business | 
| 296 | entity of the corporation, association, union or other | 
| 297 | organization applying. | 
| 298 | (6) (5)Every application under this section shall be | 
| 299 | accompanied by three specimens showing the mark as actually used | 
| 300 | a specimen or facsimile of such mark in triplicate. | 
| 301 | (7) (6)Every application under this section shall be | 
| 302 | accompanied by a filing fee of $87.50,payable to the department | 
| 303 | in accordance with s. 495.191 of State, for each class of goods | 
| 304 | or services as specified in s. 495.111, in connection with which | 
| 305 | the mark is used. | 
| 306 | Section 6.  Section 495.035, Florida Statutes, is created | 
| 307 | to read: | 
| 308 | 495.035  Filing of applications.-- | 
| 309 | (1)  Upon the receipt of an application for registration | 
| 310 | and payment of the application fee, the department may cause the | 
| 311 | application to be examined for conformity with this chapter. | 
| 312 | (2)  The applicant shall provide any additional pertinent | 
| 313 | information requested by the department, including a description | 
| 314 | of a design mark, and may make, or authorize the department to | 
| 315 | make, such amendments to the application as may be reasonably | 
| 316 | requested by the department or deemed by applicant to be | 
| 317 | advisable to respond to any rejection or objection. | 
| 318 | (3)  The department may require the applicant to disclaim | 
| 319 | an unregistrable component of a mark otherwise registrable, and | 
| 320 | an applicant may voluntarily disclaim a component of a mark | 
| 321 | sought to be registered. No disclaimer shall prejudice or affect | 
| 322 | the applicant's or registrant's rights then existing or | 
| 323 | thereafter arising in the disclaimed matter, or the applicant's | 
| 324 | or registrant's rights of registration on another application, | 
| 325 | if the disclaimed matter is or has become distinctive of the | 
| 326 | applicant's or registrant's goods or services. | 
| 327 | (4)  Amendments may be made by the department upon the | 
| 328 | application submitted by the applicant upon the applicant's | 
| 329 | agreement, or a new application may be required to be submitted. | 
| 330 | Amendments to an otherwise properly filed application shall not | 
| 331 | affect the application filing date for purposes of determining | 
| 332 | the applicant's or registrant's filing priority rights. | 
| 333 | (5)  If the applicant is found not to be entitled to | 
| 334 | registration, the department shall advise the applicant of the | 
| 335 | rejection and of the reasons for rejection. The applicant shall | 
| 336 | have 3 months in which to reply or amend the application, in | 
| 337 | which event the application shall be reexamined. This procedure | 
| 338 | may be repeated until: | 
| 339 | (a)  The department makes final its refusal to register the | 
| 340 | mark; or | 
| 341 | (b)  The applicant fails to reply or amend the application | 
| 342 | within the specified period, whereupon the application shall be | 
| 343 | abandoned. | 
| 344 | 
 | 
| 345 | For good cause shown, such as the pendency of litigation | 
| 346 | involving the mark, the department may extend the period of time | 
| 347 | in which to respond to the rejection or suspend examination of | 
| 348 | the application. | 
| 349 | (6)  If the department makes its final refusal to register | 
| 350 | the mark, the applicant may seek review of such decision in | 
| 351 | accordance with ss. 120.569 and 120.57. | 
| 352 | (7)  In the event of multiple applications concurrently | 
| 353 | being processed by the department which seek registration of the | 
| 354 | same or confusingly similar marks for the same or related goods | 
| 355 | or services, the department shall grant priority to the | 
| 356 | applications in order of receipt. If a prior-received | 
| 357 | application is granted a registration, the other application or | 
| 358 | applications shall then be rejected. The applicant of a rejected | 
| 359 | application may bring an action for cancellation of the | 
| 360 | registration upon grounds of prior or superior rights to the | 
| 361 | mark, in accordance with the provisions of s. 495.101(3). | 
| 362 | Section 7.  Section 495.041, Florida Statutes, is amended | 
| 363 | to read: | 
| 364 | 495.041  Use by related companies.--Where a mark registered | 
| 365 | or unregistered is or may be used legitimately by related | 
| 366 | companies, such use shall inure to the benefit of the owner of | 
| 367 | the mark, and such use shall not affect the validity of such | 
| 368 | mark or of its registration, provided such mark is not used in | 
| 369 | such manner as to deceive the public. If first use of a mark by | 
| 370 | a person is controlled by the registrant or applicant for | 
| 371 | registration of a mark with respect to the nature and quality of | 
| 372 | the goods or services, such first use shall inure to the benefit | 
| 373 | of that registrant or applicant, as the case may be. | 
| 374 | Section 8.  Section 495.061, Florida Statutes, is amended | 
| 375 | to read: | 
| 376 | 495.061  Certificate of registration.-- | 
| 377 | (1)  Upon compliance by the applicant with the requirements | 
| 378 | of this chapter, the department of Stateshall cause a | 
| 379 | certificate of registration to be issued and delivered to the | 
| 380 | applicant. The certificate of registration shall be issued under | 
| 381 | the signature of the Secretary of State and the seal of the | 
| 382 | state, and it shall show the name and business address and, if a | 
| 383 | business entity corporation, the placestateof incorporation or | 
| 384 | organization, of the person claiming ownership of the mark in | 
| 385 | this state, the date claimed for the first use of the mark | 
| 386 | anywhere and the date claimed for the first use of the mark in | 
| 387 | this state, the class or classes of goods or services and a | 
| 388 | description of the goods or services on or in connection with on | 
| 389 | which the mark is used, a reproduction of the mark, the | 
| 390 | registration date and the term of the registration. | 
| 391 | (2)  Any certificate of registration issued by the | 
| 392 | department of Stateunder the provisions hereof or a copy | 
| 393 | thereof duly certified by the department of Stateshall be | 
| 394 | admissible in evidence as competent and sufficient proof of the | 
| 395 | registration of such mark in any action or judicial proceedings | 
| 396 | in any court of this state, and shall be prima facie evidence of | 
| 397 | the validity of the registration, registrant's ownership of the | 
| 398 | mark, and of registrant's exclusive right to use the mark in | 
| 399 | this state on or in connection with the goods or services | 
| 400 | specified in the certificate, subject to any conditions and | 
| 401 | limitations stated therein. | 
| 402 | (3)  Contingent on the registration of a mark under this | 
| 403 | chapter, the reservation of such mark based on intent to use, as | 
| 404 | provided in this chapter, shall be prima facie evidence of | 
| 405 | priority of ownership of such mark within this state on or in | 
| 406 | connection with the goods or services specified in the | 
| 407 | reservation against any other person, except for a person whose | 
| 408 | mark has not been abandoned and who, prior to such reservation, | 
| 409 | has used the mark within this state on or in connection with | 
| 410 | such goods or services. | 
| 411 | Section 9.  Section 495.071, Florida Statutes, is amended | 
| 412 | to read: | 
| 413 | 495.071  Duration and renewal.-- | 
| 414 | (1)  Registration of a mark hereunder shall be effective | 
| 415 | for a term of 5 10years from the date of registration and, upon | 
| 416 | application filed within 6 months prior to the expiration of | 
| 417 | such term, in a manner and form complying with the requirements | 
| 418 | of on a form to be furnished bythe departmentof State, the | 
| 419 | registration may be renewed for a like term beginning at the end | 
| 420 | of the expiring term. Every application under this section shall | 
| 421 | be accompanied by a filing fee A renewal fee of $87.50 for each | 
| 422 | class of goods or services with respect to which such renewal is | 
| 423 | sought, payable to the department in accordance with s. 495.191 | 
| 424 | of State, shall accompany the application for renewal of the | 
| 425 | registration. | 
| 426 | (2)  A markregistration may be renewed for successive | 
| 427 | periods of 5 10years in like manner. | 
| 428 | (3)  Any registration in effect on January 1, 2007, shall | 
| 429 | continue in effect for the unexpired term thereof and may be | 
| 430 | renewed by filing an application for renewal with the department | 
| 431 | in a manner and form complying with the requirements of the | 
| 432 | department and paying the renewal fee therefor within 6 months | 
| 433 | prior to the expiration of the registration. The Department of | 
| 434 | State shall notify registrants of marks hereunder of the | 
| 435 | necessity of renewal within the year next preceding the | 
| 436 | expiration of the 10 years from the date of registration by | 
| 437 | writing to the last known address of the registrants. The | 
| 438 | department shall prescribe the forms on which to make the | 
| 439 | required notification and the renewal called for in subsection | 
| 440 | (1) and may substitute the uniform business report, pursuant to | 
| 441 | s. 606.06, as a means of satisfying the requirement of this | 
| 442 | part. | 
| 443 | (4)  All applications for renewal renewalsunder this | 
| 444 | chapter, whether of registrations made under this act or of | 
| 445 | registrations made under any prior acts, shall include a | 
| 446 | verified statement that the mark is still in use in this state, | 
| 447 | and shall include a specimen showing actual use of the mark on | 
| 448 | or in connection with the goods or services subject to the | 
| 449 | renewal application, or shall state that its nonuse is due to | 
| 450 | special circumstances which excuse such nonuse and is not due to | 
| 451 | any intention to abandon the mark. | 
| 452 | Section 10.  Section 495.081, Florida Statutes, is amended | 
| 453 | to read: | 
| 454 | 495.081  Assignments; changes of name; security interests | 
| 455 | Assignment.-- | 
| 456 | (1)  A registered mark or a mark for which an application | 
| 457 | for registration has been filed Any mark and its registration | 
| 458 | hereundershall be assignable with the goodwillgood willof the | 
| 459 | business in which the mark is used or with that part of the | 
| 460 | goodwill good willof the business connected with the use of and | 
| 461 | symbolized by the mark. Assignments Assignmentshall be by an | 
| 462 | instrument instrumentsin writing duly executed and may be | 
| 463 | recorded with the department of Stateupon the payment of the | 
| 464 | applicable afee. A photocopy of an assignment shall be accepted | 
| 465 | for recording if it is certified by any of the parties thereto, | 
| 466 | or their successors, to be a true and correct copy of the | 
| 467 | original. Upon recording of the assignment, of $50, payable to | 
| 468 | the department of Statewhich, upon recording of the assignment, | 
| 469 | shall issue in the name of the assignee a new certificate for | 
| 470 | the remainder of the term of the registration or of the last | 
| 471 | renewal thereof. | 
| 472 | (2)  An assignment of any registration under this chapter | 
| 473 | shall be void asagainst any subsequent purchaser for valuable | 
| 474 | consideration without notice, unless such assignment is recorded | 
| 475 | with the department of Statewithin 3 months after the date of | 
| 476 | the assignment or prior to the subsequent purchase thereof or at | 
| 477 | any time after the expiration of such 3-month period, unless an | 
| 478 | assignment given in connection with any subsequent purchase is | 
| 479 | recorded with the Department of State prior to or within 10 days | 
| 480 | after such assignment is recorded. | 
| 481 | (3)  A registrant or applicant for registration effecting a | 
| 482 | change of the name may record a certificate of change of name of | 
| 483 | the registrant or applicant with the department upon the payment | 
| 484 | of the recording fee payable to the department in accordance | 
| 485 | with s. 495.191. In the case of a pending application for a mark | 
| 486 | that becomes approved for registration, the department shall | 
| 487 | issue a certificate of registration in the registrant's new | 
| 488 | name. In the case of a registered mark, the department shall | 
| 489 | issue a new certificate of registration in the registrant's new | 
| 490 | name for the remainder of the term of the registration or last | 
| 491 | renewal thereof. A person's failure to record a name change in | 
| 492 | accordance with this subsection shall not affect the person's | 
| 493 | substantive rights in the mark or its registration. | 
| 494 | (4)  Acknowledgment shall be prima facie evidence of the | 
| 495 | execution of an assignment or other instrument and, when | 
| 496 | recorded by the department, the record shall be prima facie | 
| 497 | evidence of execution. | 
| 498 | (5)  Security interests in marks shall be created and | 
| 499 | perfected in accordance with chapter 679. | 
| 500 | Section 11.  Section 495.091, Florida Statutes, is amended | 
| 501 | to read: | 
| 502 | 495.091  Records.--The department of Stateshall keep for | 
| 503 | public examination a record of all marks registered or renewed | 
| 504 | under this chapter, including all documents recorded under s. | 
| 505 | 495.081. | 
| 506 | Section 12.  Section 495.101, Florida Statutes, is amended | 
| 507 | to read: | 
| 508 | 495.101  Cancellation.--The department of Stateshall | 
| 509 | cancel from the register: | 
| 510 | (1)  After 1 year from the effective date of this chapter, | 
| 511 | all registrations under prior laws which are more than 10 years | 
| 512 | old and not renewed in accordance with this chapter. | 
| 513 | (1) (2)Any registration forconcerningwhich the | 
| 514 | department of Statehas receivedshall receivea voluntary | 
| 515 | request for cancellation by the registrant, which request shall | 
| 516 | be in a manner and form complying with the requirements of the | 
| 517 | department thereof from the registrant. | 
| 518 | (2) (3)All registrations granted under this chapter and | 
| 519 | not renewed in accordance with the provisions hereof. | 
| 520 | (3) (4)Any registration forconcerningwhich a court of | 
| 521 | competent jurisdiction finds shall findthat: | 
| 522 | (a)  The registered mark has been abandoned. A mark shall | 
| 523 | be deemed to be "abandoned" when either of the following occurs: | 
| 524 | 1.  When its use has been discontinued with intent not to | 
| 525 | resume such use. Intent not to resume may be inferred from | 
| 526 | circumstances. Nonuse for 2 consecutive years shall be prima | 
| 527 | facie evidence of abandonment. | 
| 528 | 2.  When any course of conduct of the owner, including acts | 
| 529 | of omission as well as commission, causes the mark to become the | 
| 530 | generic name for the goods or services on or in connection with | 
| 531 | which it is used, or otherwise to lose its significance as a | 
| 532 | mark. Purchaser motivation shall not be a test for determining | 
| 533 | abandonment under this paragraph. | 
| 534 | (b)  The registrant of a trademark or service markis not | 
| 535 | the owner of the mark. | 
| 536 | (c)  The registration was granted improperly. | 
| 537 | (d)  The registration was obtained fraudulently. | 
| 538 | (e)  The mark is or has become the generic name for the | 
| 539 | goods or services, or a portion thereof, for which the mark has | 
| 540 | been registered. | 
| 541 | (f) (e)The registered mark is so similar, as to be likely | 
| 542 | to cause confusion or mistake or to deceive, to a mark | 
| 543 | registered by another person in the United States Patent and | 
| 544 | Trademark Office, prior to the date of the filing of the | 
| 545 | application for registration by the registrant hereunder, and | 
| 546 | not abandoned; provided,however,thatshould the registrant | 
| 547 | prove that the registrant she or heis the owner of a concurrent | 
| 548 | registration of a her or hismark in the United States Patent | 
| 549 | and Trademark Office covering an area including this state, the | 
| 550 | registration hereunder shall not be canceled. | 
| 551 | (g) (f)In the case of a certification mark, that the | 
| 552 | registrant does not control or is not able to exercise control | 
| 553 | over the use of such mark; or engages in the production or | 
| 554 | marketing of any goods or services to which the certification | 
| 555 | mark is applied; or the registrant permits the use of the | 
| 556 | certification mark for purposes other than to certify; or the | 
| 557 | registrant discriminately refuses refusedto certify orto | 
| 558 | continue to certify the goods or services of any person who | 
| 559 | maintains the standards or conditions which such mark certifies. | 
| 560 | Nothing in this paragraph shall be deemed to prohibit the | 
| 561 | registrant from using its certification mark in advertising or | 
| 562 | promoting recognition of the certification program or of the | 
| 563 | goods or services meeting the certification standards of the | 
| 564 | registrant. | 
| 565 | (4) (5)When a court of competent jurisdiction shall order | 
| 566 | cancellation of a registration on any ground. | 
| 567 | Section 13.  Section 495.111, Florida Statutes, is amended | 
| 568 | to read: | 
| 569 | (Substantial rewording of section. See | 
| 570 | s. 495.111, F.S., for present text.) | 
| 571 | 495.111  Classification.-- | 
| 572 | (1)  The following general classes of goods and services, | 
| 573 | conforming to the classification adopted by the United States | 
| 574 | Patent and Trademark Office, are established for convenience of | 
| 575 | administration of this chapter: | 
| 576 | (a)  Goods: | 
| 577 | 1.  Class 1  Chemicals used in industry, science, and | 
| 578 | photography; agriculture, horticulture, and forestry; | 
| 579 | unprocessed artificial resins and, unprocessed plastics; | 
| 580 | manures; fire extinguishing compositions; tempering and | 
| 581 | soldering preparations; chemical substances for preserving | 
| 582 | foodstuffs; tanning substances; and adhesives used in industry. | 
| 583 | 2.  Class 2  Paints, varnishes, lacquers; preservatives | 
| 584 | against rust and against deterioration of wood; colorants; | 
| 585 | mordants; raw natural resins; and metals in foil and powder form | 
| 586 | for painters, decorators, printers, and artists. | 
| 587 | 3.  Class 3  Bleaching preparations and other substances | 
| 588 | for laundry use; cleaning, polishing, scouring, and abrasive | 
| 589 | preparations; soaps; perfumery, essential oils, cosmetics, and | 
| 590 | hair lotions; and dentifrices. | 
| 591 | 4.  Class 4  Industrial oils and greases; lubricants; dust | 
| 592 | absorbing, wetting, and binding compositions; fuels (including | 
| 593 | motor spirit) and illuminants; and candles and wicks for | 
| 594 | lighting. | 
| 595 | 5.  Class 5  Pharmaceuticals and veterinary preparations; | 
| 596 | sanitary preparations for medical purposes; dietetic substances | 
| 597 | adapted for medical use and food for babies; plasters and | 
| 598 | materials for dressings; material for stopping teeth and dental | 
| 599 | wax; disinfectants; preparations for destroying vermin; and | 
| 600 | fungicides and herbicides. | 
| 601 | 6.  Class 6  Common metals and their alloys; metal building | 
| 602 | materials; transportable buildings of metal; materials of metal | 
| 603 | for railway tracks; nonelectric cables and wires of common | 
| 604 | metal; ironmongery and small items of metal hardware; pipes and | 
| 605 | tubes of metal; safes; goods of common metal not included in | 
| 606 | other classes; and ores. | 
| 607 | 7.  Class 7  Machines and machine tools; motors and engines | 
| 608 | (except for land vehicles); machine coupling and transmission | 
| 609 | components (except for land vehicles); agricultural implements | 
| 610 | other than hand-operated; incubators for eggs. | 
| 611 | 8.  Class 8  Hand tools and hand-operated implements; | 
| 612 | cutlery; side arms; and razors. | 
| 613 | 9.  Class 9  Scientific, nautical, surveying, photographic, | 
| 614 | cinematographic, optical, weighing, measuring, signaling, | 
| 615 | checking (supervision), and life-saving and teaching apparatus | 
| 616 | and instruments; apparatus and instruments for conducting, | 
| 617 | switching, transforming, accumulating, regulating, or | 
| 618 | controlling electricity; apparatus for recording, transmission, | 
| 619 | or reproduction of sound or images; magnetic data carriers and | 
| 620 | recording discs; automatic vending machines and mechanisms for | 
| 621 | coin-operated apparatus; cash registers, calculating machines, | 
| 622 | and data processing equipment and computers; and fire- | 
| 623 | extinguishing apparatus. | 
| 624 | 10.  Class 10  Surgical, medical, dental, and veterinary | 
| 625 | apparatus and instruments, artificial limbs, eyes, and teeth; | 
| 626 | orthopedic articles; and suture materials. | 
| 627 | 11.  Class 11  Apparatus for lighting, heating, steam | 
| 628 | generating, cooking, refrigerating, drying, ventilating, water | 
| 629 | supply, and sanitary purposes. | 
| 630 | 12.  Class 12  Vehicles; apparatus for locomotion by land, | 
| 631 | air, or water. | 
| 632 | 13.  Class 13  Firearms; ammunition and projectiles; | 
| 633 | explosives; and fireworks. | 
| 634 | 14.  Class 14  Precious metals and their alloys and goods | 
| 635 | in precious metals or coated therewith (not included in other | 
| 636 | classes); jewelry and precious stones; and horological and | 
| 637 | chronometric instruments. | 
| 638 | 15.  Class 15  Musical instruments. | 
| 639 | 16.  Class 16  Paper, cardboard, and goods made from these | 
| 640 | materials (not included in other classes); printed matter; | 
| 641 | bookbinding material; photographs; stationery; adhesives for | 
| 642 | stationery or household purposes; artists' materials; paint | 
| 643 | brushes; typewriters and office requisites (except furniture); | 
| 644 | instructional and teaching material (except apparatus); plastic | 
| 645 | materials for packaging (not included in other classes); | 
| 646 | printers' type; and printing blocks. | 
| 647 | 17.  Class 17  Rubber, gutta-percha, gum, asbestos, mica, | 
| 648 | and goods made from these materials and not included in other | 
| 649 | classes; plastics in extruded form for use in manufacture; | 
| 650 | packing, stopping, and insulating materials; and flexible pipes | 
| 651 | not of metal. | 
| 652 | 18.  Class 18  Leather and imitations of leather and goods | 
| 653 | made of these materials and not included in other classes; | 
| 654 | animal skins and hides; trunks and traveling bags; umbrellas, | 
| 655 | parasols, and walking sticks; and whips, harness, and saddlery. | 
| 656 | 19.  Class 19  Building materials (nonmetallic); | 
| 657 | nonmetallic rigid pipes for building; asphalt, pitch, and | 
| 658 | bitumen; nonmetallic transportable buildings; monuments, not of | 
| 659 | metal. | 
| 660 | 20.  Class 20  Furniture, mirrors, and picture frames; | 
| 661 | goods (not included in other classes) of wood, cork, reed, cane, | 
| 662 | wicker, horn, bone, ivory, whalebone, shell, amber, mother-of- | 
| 663 | pearl, and meerschaum and substitutes for all these materials, | 
| 664 | or of plastics. | 
| 665 | 21.  Class 21  Household or kitchen utensils and containers | 
| 666 | (not of precious metal or coated therewith); combs and sponges; | 
| 667 | brushes (except paint brushes); brush-making materials; articles | 
| 668 | for cleaning purposes; steel wool; unworked or semiworked glass | 
| 669 | (except glass used in building); and glassware, porcelain, and | 
| 670 | earthenware not included in other classes. | 
| 671 | 22.  Class 22  Ropes, string, nets, tents, awnings, | 
| 672 | tarpaulins, sails, sacks, and bags (not included in other | 
| 673 | classes); padding and stuffing materials (except of rubber or | 
| 674 | plastics); and raw fibrous textile materials. | 
| 675 | 23.  Class 23  Yarns and threads for textile use. | 
| 676 | 24.  Class 24  Textiles and textile goods not included in | 
| 677 | other classes and bed and table covers. | 
| 678 | 25.  Class 25  Clothing, footwear, and  headgear. | 
| 679 | 26.  Class 26  Lace and embroidery, ribbons, and braid; | 
| 680 | buttons, hooks and eyes, pins, and needles; and artificial | 
| 681 | flowers. | 
| 682 | 27.  Class 27  Carpets, rugs, mats and matting, linoleum, | 
| 683 | and other materials for covering existing floors; and wall | 
| 684 | hangings (nontextile). | 
| 685 | 28.  Class 28  Games and playthings; gymnastic and sporting | 
| 686 | articles not included in other classes; and decorations for | 
| 687 | Christmas trees. | 
| 688 | 29.  Class 29  Meat, fish, poultry, and game; meat | 
| 689 | extracts; preserved, dried, and cooked fruits and vegetables; | 
| 690 | jellies, jams, and compotes; eggs, milk, and milk products; and | 
| 691 | edible oils and fats. | 
| 692 | 30.  Class 30  Coffee, tea, cocoa, sugar, rice, tapioca, | 
| 693 | sago, and artificial coffee; flour and preparations made from | 
| 694 | cereals, bread, pastry and confectionery, and ices; honey and | 
| 695 | treacle; yeast, baking powder; salt, and mustard; vinegar and | 
| 696 | sauces (condiments); spices; and ice. | 
| 697 | 31.  Class 31  Agricultural, horticultural, and forestry | 
| 698 | products and grains not included in other classes; live animals; | 
| 699 | fresh fruits and vegetables; seeds, natural plants, and flowers; | 
| 700 | foodstuffs for animals and malt. | 
| 701 | 32.  Class 32  Beers; mineral and aerated waters and other | 
| 702 | nonalcoholic drinks; fruit drinks and fruit juices; and syrups | 
| 703 | and other preparations for making beverages. | 
| 704 | 33.  Class 33  Alcoholic beverages except beers. | 
| 705 | 34.  Class 34  Tobacco; smokers' articles; and matches. | 
| 706 | (b)  Services: | 
| 707 | 1.  Class 35  Advertising; business management; business | 
| 708 | administration; and office functions. | 
| 709 | 2.  Class 36  Insurance; financial affairs; monetary | 
| 710 | affairs; and real estate affairs. | 
| 711 | 3.  Class 37  Building construction; repair; and | 
| 712 | installation services. | 
| 713 | 4.  Class 38  Telecommunications. | 
| 714 | 5.  Class 39  Transport; packaging and storage of goods; | 
| 715 | and travel arrangements. | 
| 716 | 6.  Class 40  Treatment of materials. | 
| 717 | 7.  Class 41  Education; providing of training; | 
| 718 | entertainment; and sporting and cultural activities. | 
| 719 | 8.  Class 42  Scientific and technological services and | 
| 720 | research and design relating thereto; industrial analysis and | 
| 721 | research services; design and development of computer hardware | 
| 722 | and software; and legal services. | 
| 723 | 9.  Class 43  Services for providing food and drink; and | 
| 724 | temporary accommodation. | 
| 725 | 10.  Class 44  Medical services; veterinary services; | 
| 726 | hygienic and beauty care for human beings or animals; and | 
| 727 | agriculture, horticulture, and forestry services. | 
| 728 | 11.  Class 45  Personal and social services rendered by | 
| 729 | others to meet the needs of individuals; and security services | 
| 730 | for the protection of property and individuals. | 
| 731 | (c)  Certification and collective membership marks: | 
| 732 | 1.  Class 200  Collective membership marks. | 
| 733 | 2.  Class A  Certification marks for goods. | 
| 734 | 3.  Class B  Certification marks for services. | 
| 735 | (d)  The goods and services recited in collective trademark | 
| 736 | and collective service mark applications are assigned to the | 
| 737 | same classes that are appropriate for those goods and services | 
| 738 | in general. | 
| 739 | (2)  The establishment of the classes of goods and services | 
| 740 | set forth in subsection (1) is not for the purpose of limiting | 
| 741 | or extending the rights of the applicant or registrant. A single | 
| 742 | application for registration of a mark may include any or all | 
| 743 | goods upon which, or services with which, the mark is actually | 
| 744 | being used comprised in one or more of the classes listed, but | 
| 745 | in the event that a single application includes goods or | 
| 746 | services in connection with which the mark is being used which | 
| 747 | fall within different classes of goods or services, a fee | 
| 748 | equaling the sum of the fees for registration in each class | 
| 749 | shall be payable. | 
| 750 | Section 14.  Section 495.131, Florida Statutes, is amended | 
| 751 | to read: | 
| 752 | 495.131  Infringement.--Subject to the provisions of s. | 
| 753 | 495.161, any person who shall, without the consent of the | 
| 754 | registrant: | 
| 755 | (1)  Use , without the consent of the registrant,any | 
| 756 | reproduction, counterfeit, copy, or colorable imitation of a | 
| 757 | mark registered under this chapter on any goods orin connection | 
| 758 | with the sale, offering for sale, distribution, or advertising | 
| 759 | of any goods or services on or in connection with which such use | 
| 760 | is likely to cause confusion, orto cause mistake, or to deceive | 
| 761 | as to the source or origin of such goods or services; or | 
| 762 | (2)  Reproduce, counterfeit, copy, or colorably imitate a | 
| 763 | any suchmark registered under this chapter and apply such | 
| 764 | reproduction, counterfeit, copy, or colorable imitation to | 
| 765 | labels, signs, prints, packages, wrappers, receptacles, or | 
| 766 | advertisements intended to be used upon or in connection | 
| 767 | conjunctionwith the sale,offering for sale,distribution, or | 
| 768 | advertising in this stateof goods or services on or in | 
| 769 | connection with which such use is likely to cause confusion, to | 
| 770 | cause mistake, or to deceive; | 
| 771 | 
 | 
| 772 | shall be liable in a civil action by the owner of such | 
| 773 | registered mark for any or all of the remedies provided in s. | 
| 774 | 495.141, except that under subsection (2) hereof the registrant | 
| 775 | shall not be entitled to recover profits or damages unless the | 
| 776 | acts have been committed with knowledge that such mark is | 
| 777 | intended to be used to cause confusion or mistake or to deceive. | 
| 778 | Section 15.  Section 495.141, Florida Statutes, is amended | 
| 779 | to read: | 
| 780 | 495.141  Remedies.-- | 
| 781 | (1)  Any owner of a mark registered under this chapter may | 
| 782 | proceed by suit to enjoin the manufacture, use, display, or sale | 
| 783 | of any counterfeits or imitations thereof and any court of | 
| 784 | competent jurisdiction may grant injunctions to restrain such | 
| 785 | manufacture, use, display or sale as may be by the said court | 
| 786 | deemed just and reasonable, and may require the defendants to | 
| 787 | pay to such owner all profits derived from and/or all damages | 
| 788 | suffered by reason of such wrongful manufacture, use, display, | 
| 789 | or sale and to pay the costs of the action; and such court may | 
| 790 | also order that any such counterfeits or imitations in the | 
| 791 | possession or under the control of any defendant in such case be | 
| 792 | delivered to an officer of the court, or to the complainant, to | 
| 793 | be destroyed. In assessing profits the plaintiff shall be | 
| 794 | required to prove defendant's sales only; defendant must prove | 
| 795 | all elements of cost or deduction claimed. In assessing damages | 
| 796 | the court may enter judgment, according to the circumstances of | 
| 797 | the case, for any sum above the amount found as actual damages, | 
| 798 | not exceeding three 3times such amount. If the court shall find | 
| 799 | that the amount of the recovery based on profits is either | 
| 800 | inadequate or excessive the court may in its discretion enter | 
| 801 | judgment for such sum as the court shall find to be just, | 
| 802 | according to the circumstances of the case. Such sum in either | 
| 803 | of the above circumstances shall constitute compensation and not | 
| 804 | a penalty. The court may also award reasonable attorney's fees | 
| 805 | to the prevailing party according to the circumstances of the | 
| 806 | case. | 
| 807 | (2)  The enumeration of any right or remedy herein shall | 
| 808 | not affect a registrant's right to prosecute under any penal law | 
| 809 | of this state. | 
| 810 | Section 16.  Section 495.145, Florida Statutes, is created | 
| 811 | to read: | 
| 812 | 495.145  Forum for actions regarding registration.--An | 
| 813 | action seeking cancellation of a registration of a mark | 
| 814 | registered under this chapter may be brought in any court of | 
| 815 | competent jurisdiction in this state. Service of process on a | 
| 816 | nonresident registrant may be made in accordance with s. 48.181. | 
| 817 | The department shall not be made a party to cancellation | 
| 818 | proceedings. | 
| 819 | Section 17.  Section 495.151, Florida Statutes, is amended | 
| 820 | to read: | 
| 821 | (Substantial rewording of section. See | 
| 822 | s. 495.151, F.S., for present text.) | 
| 823 | 495.151  Dilution.-- | 
| 824 | (1)  The owner of a mark that is famous in this state shall | 
| 825 | be entitled, subject to the principles of equity and upon such | 
| 826 | terms as the court deems reasonable, to an injunction and to | 
| 827 | obtain such other relief against another person's commercial use | 
| 828 | of a mark or trade name if such use begins after the mark has | 
| 829 | become famous and is likely to cause dilution of the distinctive | 
| 830 | quality of the famous mark, as provided in this section. In | 
| 831 | determining whether a mark is distinctive and famous, a court | 
| 832 | may consider factors, including, but not limited to: | 
| 833 | (a)  The degree of inherent or acquired distinctiveness of | 
| 834 | the mark in this state. | 
| 835 | (b)  The duration and extent of use of the mark in | 
| 836 | connection with the goods and services with which the mark is | 
| 837 | used. | 
| 838 | (c)  The duration and extent of advertising and publicity | 
| 839 | of the mark in this state. | 
| 840 | (d)  The geographical extent of the trading area in which | 
| 841 | the mark is used. | 
| 842 | (e)  The channels of trade for the goods or services with | 
| 843 | which the mark is used. | 
| 844 | (f)  The degree of recognition of the mark in the trading | 
| 845 | areas and channels of trade in this state used by the mark's | 
| 846 | owner and the person against whom the injunction is sought. | 
| 847 | (g)  The nature and extent of use of the same or similar | 
| 848 | mark by third parties. | 
| 849 | (h)  Whether the mark is the subject of a state | 
| 850 | registration in this state or a federal registration under the | 
| 851 | Federal Trademark Act of March 3, 1881, or the Federal Trademark | 
| 852 | Act of February 20, 1905, or a principal register registration | 
| 853 | under the Federal Trademark Act of July 5, 1946. | 
| 854 | (2)  In an action brought under this section, the owner of | 
| 855 | a famous mark shall be entitled only to injunctive relief in | 
| 856 | this state unless the person against whom the injunctive relief | 
| 857 | is sought willfully intended to trade on the owner's reputation | 
| 858 | or to cause dilution of the famous mark. If such willful intent | 
| 859 | is proven, and the mark is registered in this state, the owner | 
| 860 | shall also be entitled to all remedies set forth in this | 
| 861 | chapter, subject to the discretion of the court and the | 
| 862 | principles of equity. | 
| 863 | (3)  The following shall not be actionable under this | 
| 864 | section: | 
| 865 | (a)  Fair use of a famous mark by another person in | 
| 866 | comparative commercial advertising or promotion to identify the | 
| 867 | competing goods or services of the owner of the famous mark. | 
| 868 | (b)  Noncommercial use of the mark. | 
| 869 | (c)  All forms of news reporting and news commentary. | 
| 870 | Section 18.  Section 495.161, Florida Statutes, is amended | 
| 871 | to read: | 
| 872 | 495.161  Common-law rights.--Nothing herein shall adversely | 
| 873 | affect or diminishthe rights or the enforcement of rights in | 
| 874 | marks acquired in good faith at any time at common law. | 
| 875 | Section 19.  Section 495.171, Florida Statutes, is amended | 
| 876 | to read: | 
| 877 | 495.171  Effective date; repeal of conflicting prior | 
| 878 | acts.-- | 
| 879 | (1)  This chapter, as amended by this act, shall be in | 
| 880 | force and take effect January October1, 20071967,after its | 
| 881 | enactment,but shall not affect any suit, proceeding, or appeal | 
| 882 | then pending. | 
| 883 | (2)  Sections 506.06-506.13 Former ss. 495.01-495.14are | 
| 884 | repealed on January 1, 2007 the effective date of this act, | 
| 885 | provided that as to any suit, proceeding or appeal, and for that | 
| 886 | purpose only, pending at the time this chapter, as amended by | 
| 887 | this act, takes effect such repeal shall be deemed not to be | 
| 888 | effective until final determination of said pending suit, | 
| 889 | proceeding or appeal. | 
| 890 | Section 20.  Section 495.181, Florida Statutes, is amended | 
| 891 | to read: | 
| 892 | (Substantial rewording of section. See | 
| 893 | s. 495.181, F.S., for present text.) | 
| 894 | 495.181  Construction of chapter.--The intent of this | 
| 895 | chapter is to provide a system of state trademark registration | 
| 896 | and protection substantially consistent with the federal system | 
| 897 | of trademark registration and protection under the Trademark Act | 
| 898 | of 1946, as amended. To that end, the construction given the | 
| 899 | federal act should be examined as persuasive authority for | 
| 900 | interpreting and construing this chapter. | 
| 901 | Section 21.  Section 495.191, Florida Statutes, is created | 
| 902 | to read: | 
| 903 | 495.191  Fees.--Filing and other applicable fees payable to | 
| 904 | the department under this chapter shall be as follows: | 
| 905 | (1)  Application filing fee: $87.50 per class. | 
| 906 | (2)  Renewal application fee: $87.50 per class. | 
| 907 | (3)  Assignment filing fee: $50 per class. | 
| 908 | (4)  Certificate of name change filing fee: $50. | 
| 909 | (5)  Voluntary cancellation filing fee: $50. | 
| 910 | (6)  Certificate of registration under seal: $8.75. | 
| 911 | (7)  Certified copy of application file: $52.50. | 
| 912 | Section 22.  Sections 506.06, 506.07, 506.08, 506.09, | 
| 913 | 506.11, 506.12, and 506.13, Florida Statutes, are repealed. | 
| 914 | Section 23.  This act shall take effect January 1, 2007. |