Florida Senate - 2011                        COMMITTEE AMENDMENT
       Bill No. SB 1124
                                Barcode 784406                          
                              LEGISLATIVE ACTION                        
                    Senate             .             House              
                  Comm: RCS            .                                
                  03/23/2011           .                                

       The Committee on Education Pre-K - 12 (Montford) recommended the
    1         Senate Amendment (with title amendment)
    3         Delete everything after the enacting clause
    4  and insert:
    5         Section 1. Subsection (5) is added to section 1006.25,
    6  Florida Statutes, to read:
    7         1006.25 School buses.—School buses shall be defined and
    8  meet specifications as follows:
    9         (5) ADVERTISEMENTS.—
   10         (a) Commercial advertisements may be placed on the exterior
   11  of a school bus according to district school board policies that
   12  require the following:
   13         1. The school district must be reimbursed by the advertiser
   14  for all costs incurred by the school district and its
   15  contractors for supporting the advertising, including, but not
   16  limited to, retrofitting buses, storing advertising, attaching
   17  advertising to the bus, and related maintenance.
   18         2. At a minimum, a contract must prohibit advertising and
   19  advertising images that:
   20         a. Solicit the sale, or promote the use, of alcoholic
   21  beverages or tobacco products.
   22         b. Are discriminatory in nature or content.
   23         c. Imply or declare endorsement of the product or service
   24  by the school district.
   25         d. Contain material that is sexual in nature.
   26         e. Contain material that is not child and community
   27  sensitive.
   28         f. Contain material that is political in nature or relates
   29  to a political activity, campaign, or candidate.
   30         g. Are false, misleading, or deceptive.
   31         h. Relate to an illegal activity or antisocial behavior.
   32         i. Distract from the effectiveness of required safety
   33  warning equipment.
   34         3. The design, placement, and size of signage on the
   35  exterior of a school bus acknowledging the advertiser must be
   36  prescribed by the district school board and address the
   37  following minimum standards:
   38         a. Cost of the advertising.
   39         b. Designation of individuals authorized to sell and
   40  approve the advertising.
   41         c. Specification of how the advertising will be attached,
   42  if not painted on the bus, including a prohibition against
   43  signage that:
   44         (I) Extends from the body of the bus so as to allow a
   45  handhold or pose a danger to pedestrians.
   46         (II) Covers any structural or sheet metal damage or
   47  alteration.
   48         (III) Interferes with the operation of any door, window,
   49  required letting, lamp, reflector, or other device.
   50         (IV) Is placed on a side emergency door or the back of the
   51  bus.
   52         (V) Interferes with school bus identification.
   53         (VI) Is digital or electronic.
   54         4. A school bus with attached advertising must meet the
   55  school bus equipment standards under this section.
   56         5. A school bus may not have more than two advertisements.
   57         6. Each advertisement must be no larger than 2 feet high
   58  and 6 feet long.
   59         (b) A school bus that violates this subsection must be
   60  withdrawn from use as a school bus until it meets the
   61  requirements of this subsection.
   62         (c)1. All revenue from a contract under this subsection
   63  must be remitted to the respective school district, with 50
   64  percent allocated for school district transportation, 40 percent
   65  allocated for other programs as determined by the school
   66  district, and 10 percent allocated for the school district
   67  driver education programs, of which 30 percent must be allocated
   68  for behind-the-wheel instruction.
   69         2. However, if a school district does not offer driver
   70  education in any of its schools, the 10 allocated for behind
   71  the-wheel instruction may be allocated for other programs as
   72  determined by the school district.
   73         Section 2. This act shall take effect July 1, 2011.
   75  ================= T I T L E  A M E N D M E N T ================
   76         And the title is amended as follows:
   77         Delete everything before the enacting clause
   78  and insert:
   79                        A bill to be entitled                      
   80         An act relating to public school buses; amending s.
   81         1006.25, F.S.; providing for district school board
   82         policies that authorize commercial advertisements on
   83         school buses; providing policy requirements relating
   84         to reimbursement to the school district, prohibited
   85         advertisements, and signage and equipment standards;
   86         requiring a school bus to be withdrawn from use under
   87         certain circumstances; providing for the remittance
   88         and allocation of revenue; providing an effective
   89         date.