Florida Senate - 2011 SB 560 By Senator Wise 5-00850-11 2011560__ 1 A bill to be entitled 2 An act relating to the sale of advertising; creating 3 the “State Revenue Enhancement Act of 2011”; creating 4 s. 288.082, F.S.; providing for the Office of Tourism, 5 Trade, and Economic Development to sell naming rights 6 and lease space for commercial advertising to be 7 displayed on state transportation property; amending 8 s. 14.2015, F.S.; revising duties of the office to 9 include such sales and administration of contracts for 10 the sales; providing an effective date. 11 12 Be It Enacted by the Legislature of the State of Florida: 13 14 Section 1. This act may be cited as the “State Revenue 15 Enhancement Act of 2011.” 16 Section 2. Section 288.082, Florida Statutes, is created to 17 read: 18 288.082 Sale of advertising.—The Office of Tourism, Trade, 19 and Economic Development may sell to a private sector business 20 or entity the naming rights for a state transportation facility 21 and lease space for commercial advertising to be displayed on 22 state transportation facilities or property. 23 (1) A contract for sale or lease under this section must 24 include the requirements of subsections (3) and (4), shall be 25 administered by the office, and may be a multiyear contract. 26 (2)(a) Naming rights or space for a commercial advertising 27 display may be sold for exhibition on any state-owned 28 transportation facility or property, including, but not limited 29 to, the Florida Turnpike, other roads and highways, highway 30 lanes, on-ramps and off-ramps, road rights-of-way, toll 31 facilities, buildings, barriers, parks, rest areas, and 32 railways. 33 (b) Naming rights of a transportation facility pursuant to 34 a contract under this section are for public relations or 35 advertising purposes and may not be construed to require any 36 action by a local government or private party regarding the 37 changing of any street signs, mailing address, or 911 emergency 38 telephone number system listing. 39 (3) Sale or lease under this section shall be for a 1-year 40 period but may be for a longer period under a multiyear 41 contract. 42 (4)(a) Before installation, each name or advertising 43 display must be approved by the Florida Turnpike Enterprise or 44 the Department of Transportation, as appropriate. 45 (b) The Florida Turnpike Enterprise or the Department of 46 Transportation, as appropriate, shall set materials and 47 construction standards for all signage displayed and shall 48 provide for the installation of all displays on its facilities 49 or property. 50 (c) All costs of a display, including its development, 51 construction, installation, operation, maintenance, and removal, 52 shall be paid by the buyer. 53 (5) Proceeds from contracts under this section shall be 54 distributed as follows: 55 (a) Eighty percent shall be deposited in the State 56 Transportation Trust Fund. 57 (b) Ten percent shall be retained by the Office of Tourism, 58 Trade, and Economic Development. 59 (c) Ten percent shall be distributed, prorated by 60 population, to district school boards and must be used to 61 enhance funds for the school district’s driver education 62 program. The prorated share of such funds for a district that 63 does not provide a driver education program may not be 64 distributed to that district and shall be deposited into the 65 State Transportation Trust Fund. 66 Section 3. Paragraph (f) of subsection (2) of section 67 14.2015, Florida Statutes, is amended to read: 68 14.2015 Office of Tourism, Trade, and Economic Development; 69 creation; powers and duties.— 70 (2) The purpose of the Office of Tourism, Trade, and 71 Economic Development is to assist the Governor in working with 72 the Legislature, state agencies, business leaders, and economic 73 development professionals to formulate and implement coherent 74 and consistent policies and strategies designed to provide 75 economic opportunities for all Floridians. To accomplish such 76 purposes, the Office of Tourism, Trade, and Economic Development 77 shall: 78 (f)1. Administer the Florida Enterprise Zone Act under ss. 79 290.001-290.016, the community contribution tax credit program 80 under ss. 220.183 and 624.5105, the tax refund program for 81 qualified target industry businesses under s. 288.106, the tax 82 refund program for qualified defense contractors and space 83 flight business contractors under s. 288.1045, contracts for 84 transportation projects under s. 288.063, contracts for the sale 85 or lease of naming rights and advertising displayed on 86 transportation facilities under s. 288.082, the sports franchise 87 facility programs under ss. 288.1162 and 288.11621, the 88 professional golf hall of fame facility program under s. 89 288.1168, the expedited permitting process under s. 403.973, the 90 Rural Community Development Revolving Loan Fund under s. 91 288.065, the Regional Rural Development Grants Program under s. 92 288.018, the Certified Capital Company Act under s. 288.99, the 93 Florida State Rural Development Council, the Rural Economic 94 Development Initiative, and other programs that are specifically 95 assigned to the office by law, by the appropriations process, or 96 by the Governor. Notwithstanding any other provisions of law, 97 the office may expend interest earned from the investment of 98 program funds deposited in the Grants and Donations Trust Fund 99 to contract for the administration of the programs, or portions 100 of the programs, enumerated in this paragraph or assigned to the 101 office by law, by the appropriations process, or by the 102 Governor. Such expenditures shall be subject to review under 103 chapter 216. 104 2. The office may enter into contracts in connection with 105 the fulfillment of its duties concerning the Florida First 106 Business Bond Pool under chapter 159, tax incentives under 107 chapters 212 and 220, sale or lease of advertising displays 108 under chapter 288, tax incentives under the Certified Capital 109 Company Act in chapter 288, foreign offices under chapter 288, 110 the Enterprise Zone program under chapter 290, the Seaport 111 Employment Training program under chapter 311, the Florida 112 Professional Sports Team License Plates under chapter 320, 113 Spaceport Florida under chapter 331, Expedited Permitting under 114 chapter 403, and in carrying out other functions that are 115 specifically assigned to the office by law, by the 116 appropriations process, or by the Governor. 117 Section 4. This act shall take effect July 1, 2011.