Florida Senate - 2013                        COMMITTEE AMENDMENT
       Bill No. SB 648
                                Barcode 942304                          
                              LEGISLATIVE ACTION                        
                    Senate             .             House              
                  Comm: RCS            .                                
                  03/20/2013           .                                

       The Committee on Banking and Insurance (Lee) recommended the
    1         Senate Amendment (with title amendment)
    3         Delete lines 76 - 93
    4  and insert:
    5         (2) ADVERTISING.—The commission shall adopt rules
    6  establishing setting forth standards for the advertising,
    7  marketing, and sale of long-term care insurance policies in
    8  order to protect applicants from unfair or deceptive sales or
    9  enrollment practices. An insurer shall file with the office any
   10  long-term care insurance advertising material intended for use
   11  in this state and may immediately begin using such material upon
   12  filing, subject to subsequent disapproval by the office.
   13  Following receipt of a notice of disapproval or a withdrawal of
   14  approval, the insurer must immediately cease use of the
   15  disapproved material at least 30 days before the date of use of
   16  the advertisement in this state. Within 30 days after the date
   17  of receipt of the advertising material, the office shall review
   18  the material and shall disapprove any advertisement if, in the
   19  opinion of the office, such advertisement violates any of the
   20  provisions of this part or of part IX of chapter 626 or any rule
   21  of the commission. The office may also disapprove an
   22  advertisement at any time and enter an immediate order requiring
   23  that the use of the advertisement be discontinued if it
   24  determines that the advertisement violates any of the provisions
   25  of this part, or of part IX of chapter 626, or any rule of the
   26  commission.
   28  ================= T I T L E  A M E N D M E N T ================
   29         And the title is amended as follows:
   30         Delete lines 4 - 7
   31  and insert:
   32         authorizing a health insurer to immediately begin
   33         using long-term care insurance advertising material
   34         under certain circumstances; providing an effective
   35         date.