Florida Senate - 2015 SB 858 By Senator Garcia 38-01088-15 2015858__ 1 A bill to be entitled 2 An act relating to an exemption from the sales and use 3 tax for direct mail advertising literature; amending 4 s. 212.08, F.S.; providing an exemption for certain 5 direct mail advertising literature for the sale of 6 services or property; defining the term “direct mail 7 advertising literature”; providing an effective date. 8 9 Be It Enacted by the Legislature of the State of Florida: 10 11 Section 1. Paragraph (nnn) is added to subsection (7) of 12 section 212.08, Florida Statutes, to read: 13 212.08 Sales, rental, use, consumption, distribution, and 14 storage tax; specified exemptions.—The sale at retail, the 15 rental, the use, the consumption, the distribution, and the 16 storage to be used or consumed in this state of the following 17 are hereby specifically exempt from the tax imposed by this 18 chapter. 19 (7) MISCELLANEOUS EXEMPTIONS.—Exemptions provided to any 20 entity by this chapter do not inure to any transaction that is 21 otherwise taxable under this chapter when payment is made by a 22 representative or employee of the entity by any means, 23 including, but not limited to, cash, check, or credit card, even 24 when that representative or employee is subsequently reimbursed 25 by the entity. In addition, exemptions provided to any entity by 26 this subsection do not inure to any transaction that is 27 otherwise taxable under this chapter unless the entity has 28 obtained a sales tax exemption certificate from the department 29 or the entity obtains or provides other documentation as 30 required by the department. Eligible purchases or leases made 31 with such a certificate must be in strict compliance with this 32 subsection and departmental rules, and any person who makes an 33 exempt purchase with a certificate that is not in strict 34 compliance with this subsection and the rules is liable for and 35 shall pay the tax. The department may adopt rules to administer 36 this subsection. 37 (nnn) Direct mail advertising literature.—Direct mail 38 advertising literature that primarily consists of a printed 39 sales message for the sale of property or a service is exempt 40 from the tax imposed by this chapter if the literature is 41 printed pursuant to the special order of the seller of the 42 property or service and mailed or delivered by the seller or the 43 seller’s agent, such as a direct mail services provider, through 44 the mail or by common carrier to any other person, at no cost to 45 that person. For purposes of this paragraph, the term “direct 46 mail advertising literature” means any printed material and 47 includes, but is not limited to, catalogs, letters, postcards, 48 circulars, brochures, and pamphlets. 49 Section 2. This act shall take effect July 1, 2015.