Florida Senate - 2025                                    SB 1274
       
       
        
       By Senator Jones
       
       
       
       
       
       34-00700-25                                           20251274__
    1                        A bill to be entitled                      
    2         An act relating to deceptive and unfair trade acts or
    3         practices; creating s. 501.2043, F.S.; providing that
    4         persons or entities that take specified actions during
    5         a transaction for the sale or lease of goods or
    6         services to a consumer commit an unfair or deceptive
    7         act or practice, enforceable pursuant to specified
    8         provisions; providing an effective date.
    9          
   10  Be It Enacted by the Legislature of the State of Florida:
   11  
   12         Section 1. Section 501.2043, Florida Statutes, is created
   13  to read:
   14         501.2043 Unlawful acts and practices by advertisers.—
   15         (1) Beginning January 1, 2026, a person, a firm, a
   16  corporation, an association, or any other entity, or an agent or
   17  employee thereof, in a transaction that is intended to result in
   18  or actually results in the sale or lease of goods or services to
   19  a consumer, commits an unfair or deceptive act or practice as
   20  specified in s. 501.204 if such person or entity intentionally
   21  does any of the following:
   22         (a) Advertises, displays, or offers a price for a good or
   23  service which does not include all mandatory fees or charges.
   24         (b) Misrepresents the source, sponsorship, approval, or
   25  certification of goods or services.
   26         (c) Fails to include on all relevant merchandise the
   27  statement “plus tax and fees” or a substantially similar
   28  statement, if amounts due for use as tax and fees are not
   29  included in the payments.
   30         (d) Makes false or misleading statements of fact relating
   31  to price reductions.
   32         (e) Represents that a transaction confers or involves
   33  rights, remedies, or obligations that it does not confer or that
   34  are prohibited by law.
   35         (f) Represents that the consumer will receive a rebate,
   36  discount, or other economic benefit, if such benefit is
   37  contingent upon the occurrence of an event subsequent to the
   38  completion of the transaction.
   39         (g) Misrepresents the authority of a salesperson,
   40  representative, or agent in negotiations with a consumer.
   41         (2) This subsection shall be enforced pursuant to ss.
   42  501.206-501.2075.
   43         Section 2. This act shall take effect July 1, 2025.