The Florida Senate

571.24  Purpose; duties of the division.--The purpose of this part is to authorize the division to establish and coordinate the Florida Agricultural Promotional Campaign. The duties of the division shall include, but are not limited to:

(1)  Developing a logo and authorizing the use of that logo.

(2)  Registering participants.

(3)  Assessing and collecting fees.

(4)  Working closely with the ¹Department of Commerce to explore the feasibility of combining marketing strategies.

(5)  Developing in-kind advertising programs.

(6)  Contracting with media representatives for the purpose of dispersing promotional materials.

(7)  Assisting the representative of the department who serves on the Florida Agricultural Promotional Campaign Advisory Council.

(8)  Designating a division employee to be a member of the Advertising Interagency Coordinating Council.

(9)  Adopting rules pursuant to ss. 120.536(1) and 120.54 to implement the provisions of this part.

History.--s. 16, ch. 90-323; s. 189, ch. 98-200.

¹Note.--Section 20.17, which created the Department of Commerce, was repealed effective December 31, 1996, by s. 3, ch. 96-320.